Brand Manager – Marketing & Product Development

Brand Manager – Homeware Goods – £40K – Liverpool

A Brand Manager is required for a leading retail company in the Liverpool area.
The company specialise in homeware and catering supplies.

The ideal candidate will ideally be degree educated in business studies, marketing or other creative disciplines.

The suitable candidate must be interested in what competitors are doing, enjoy working in a busy, deadline-driven, creative environment and enjoy working in product management.

The Role
The Brand manager will be responsible for the company’s identity and image and will be overseeing the Product Managers.
You will be concerned with creating a lasting impression among consumers and improving product sales and market share
Creating brand guidelines and making sure that colleagues follow them
You will be monitoring market trends and overseeing advertising and marketing activities within your brands sector.
You will be looking at the pricing of products and analysing the potential profitability
You will demonstrate sales and products you have created and how you will implement them to the work place.
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery.
You will demonstrate your commercial awareness and pass on this information to relevant team members.
You be responsible for co-ordinating the launch programme to external customers as well as employees.
You will be supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel.
You will be overseeing the entire creative process of company products
You will be working closely with Product Managers, marketing personal and research and designers to ensure company brand values and image are followed and improved
You will be attending and assisting product launches, conferences and exhibitions across the UK and some internationally from time to time.

The Package
Up to £40,000 basic
20 days holiday + statutory
Package to be discussed at interview

The Candidate
Must be commercially aware and have a brand management background
Must be creative and enthusiastic
Degree educated is desirable in a creative outlet
Ideally will have Chartered Institute of Marketing (CIM) qualification
Have an instinctive feeling about future product concepts
Have good analytical skills
Be a good listener, able to respond to results and consumer research
Be an excellent communicator, both verbally and in writing

If your experience matches please forward your CV immediately White Recruitment Ltd is acting as an Employment Agency in relation to this vacancy