International Digital Marketing Manager

Adecco Recruitment in Preston are currently recruiting for on behalf of our client, an International Digital Marketing Manager who will be working with a team of highly motivated web developers at head office (USA) and with the International Marketing team (worldwide locations) within the International SSU to manage all digital elements of company brands. Also working with external partners to drive consumers to the company’s international web properties and increase online sales (see full job spec)

SUMMARY OF POSITION:
Work with a team of highly motivated web developers at head office in USA and with the International Marketing team (worldwide locations) within the International SSU to manage all digital elements of company brands. Work with external partners to drive consumers to the company international web properties and increase online sales through improved search engine ranking, online promotions, and optimising site navigation. Maintain content and track B2C sales on all company International web properties.

JOB RESPONSIBILITIES:

Key Responsibilities:
*To develop and manage International Digital Marketing Strategy per region (EU & AUS as current regions with e-commerce capabilities).
*To take responsibility for conversion rate optimisation for all regions.
*Lead the drive for commercial digital success in relevant markets.
*Lead sales growth across affiliates, SEO, PPC, Social Media and email sales channels.
*Facilitate integration and development of digital marketing strategies for acquisitions
Content Management:
*Liaise with International Marketing to ensure consistency between online and offline marketing communications
*Manage the creation of product content for the website, working with International Marketing (USA) to deliver new pages for NPD, updating pages for transitions, and removing discontinued items.
*Maintain calendar of “featured products” for homepage and category landing pages; maintain calendar of banner heroes and change out accordingly
*Manage marketing content, engagement and initiatives for the website including B2C email related pages, support content, new promotional content, Training Tips.
*Monitor web traffic and update content based on findings, analysing what works and experimenting with content using web analytics to track effectiveness
*Manage translated content in conjunction with International Marketing specialists and Customer Care Specialists as necessary
*Responsible for all marketing communications received from the International website (e.g. Newsletter sign up)
SEO/Online Reviews/Analytics
*Manage SEO whilst adhering to best practices in conjunction with web strategy personnel Knoxville based. Work closely with internal staff and outside vendors to institute programs to improve search engine ranking and conversion rates
*SEO keyword analysis for markets
*Analyse traffic to company websites and activity on the site using web analytics software and report statistics to the International marketing team
*Maintain product reviews system in conjunction with International Customer Care team, monitor reviews and brand presence across the web
*Responsible for increasing online reviews
*Liaise with International Customer Care team to address ongoing and new web related issues (across all platforms – web, social media, reviews)

B2C Marketing Campaigns:
*Create and manage marketing campaigns including, but not limited to, affiliate advertising program, pay-per-click advertising, link building campaigns, and email campaigns to drive traffic and sales to company websites
*Implement and monitor Google Adwords or other appropriate PPC campaigns
*Work with International Marketing to develop a CRM programme – developing customer relationship strategies in preparation for B2C strategy
*Track and report on B2C sales across all sites

SPECIFICATIONS:
*Broad commercial, technical and digital marketing skills with a minimum of 5 years digital marketing experience
*Exceptional written and verbal communication skills
*Experience in working across multiple countries
*Solid experience across SEO, PPC, SEM Affiliates and using Analytics packages to drive revenue and conversion.
*Proven excellent strategic and analysis skills
*Must work well as part of a team and have experience of line management
*Ability to build strong effective relationships with key stakeholders quickly
*Strong knowledge of the latest marketing and online technology trends
*Proactive
*Must have a university degree or equivalent job training
*Goal-oriented
*A flexible, approachable attitude with good problem-solving skills and a desire to get involved in all aspects of e-commerce
*Excellent attention to detail and ability to work to deadlines in a fast-paced environment
*Ability to undertake market research and competitor analysis to support strategic planning, forecasting and budgeting
*Experience in managing forecasts, planning and budgets to ensure all metrics and KPIs are successfully defined and delivered

ACCOUNTABILITIES:
*Responsible for applicable BSC Metrics
*Must follow SEO best practices and guidelines
*Stay current with latest trends in online marketing through research, training, and seminars
*Must recommend regular improvements to company websites to drive sales and traffic
*Must help the team be innovative and find ways to raise awareness, increase sales, and reduce operating costs
RELATIONSHIPS:
*Reports to International Marketing Director
*Collaborative relationship with head office
*Close working relationships with external agencies
*Collaborative relationship with International sales team
*Work remotely with International Marketing Specialists, International Marketing assistants in multiple worldwide locations.

Please apply directly to this ad with CV in MS Word format for immediate consideration

Adecco is acting as an Employment Agency in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.