Product Marketing Manager

Salary: £60,000 – £78,000 per year

Wood Mackenzie is looking for an enthusiastic, tenacious and ambitious Senior Product Marketing Specialist. This is a new role which will help us drive the business transformation at Wood Mackenzie, which includes scaling a new product marketing function, and step changing how we market and sell our products and services.

It is an exciting time to join WoodMac as Senior Product Marketing Specialist – as we develop our next generation data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a key role in supporting the growth of our new solutions portfolio and delivering business success.

About the Role

Partnering with product teams to understand our product strategy, you will focus on delivering product marketing plans for a group of products. A core part of this role is creating compelling customer stories driven by customer insight. Aligned with our sales approaches and priorities, you will deliver sales enablement initiatives and co-ordinate regional marketing activities for the assigned products

Main Responsibilities

Customer perspective

* Use insights across markets, clients, competitors and prospects to formulate value-driven customer propositions, product use cases and feed back what resonates.

Target market and buyer persona definition

* In conjunction with product and the wider go-to-market team, use market segmentation to position products for each customer group. Help create buyer persona for go-to-market planning, sales and marketing use.

Go to market planning

* Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. Co-ordinate regional marketing launch activities.

Tools and assets creation

* Design sales enablement tools and develop role-play scenarios. Work with marketing, content and creative teams to create a range of assets with business outcomes led messaging.

Effective marketing across full lifecycle

* As part of the go-to-market team, craft core messaging and co-ordinate communications with regional marketing and customer success teams throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals.

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