Marketing Analysis and Planning Manager

Are you an experienced Marketing Analysis and Planning Manager from the financial sector?

Excellent opportunity has become available in one of the fastest growing businesses in the UK and a leading company in the credit card market.

The successful candidate will have the following experience and skills in order to be considered for the role.

Your day to day duties will consist of supporting the brands acquisition team in the delivery of their acquisition targets, support execution of all campaigns online and offline, produce full analytic’s to support marketing campaigns and ensure all learning’s are captured, provide the analysis to demonstrate the effectiveness of all acquisition campaigns and to provide short term business outlooks and longer term forecasts and budgets.

Your key responsibilities will consist of
-Deliver the required number of new accounts within agreed CPA to generate 7% ROA (for 2013 the targets are £185k ACCOUNTS AT £66.30 CPA)
-Monitor and report on acquisition (applications and accounts)
-Monitor the effectiveness of every acquisition campaign and channel, identify key insights and trends, solve problems and clarify queries.
-Support the offline team and work with risk team in development and execution of direct mail campaigns (building mail matrix, building and refining the response curves, building the test matrix executing full post campaign analysis and capture of all learning)
-Deliver outlooks, forecasts and re-forecasts as required.
-Working closely with internal and external partners in planning and post analysis of all campaigns.
-Ensure that all testing programs in every channel are set up effectively, deliver significant results and that all insights are captured in a timely manner and used going forward.
-Ensure 100% quality in all analytic’s insight.
-Ensure that offline and online work optimally together- looking out for opportunities to increase value between them.
-Support ROA (NPV) analysis of each product by channel and campaign in planning acquisition activity.
-Deliver the acquisition program within agreed budgets.
-Work effectively with all agency partners (SFW, Starcom, Experian HDD)
-develop use of attribution modeling for better tracking of channel effectiveness.

Ideal candidate will have 2 years minimum experience in marketing an analysis, preferably in a contract or service (NPV driven) environment and marketing experience across either direct mail/ offline or online (both would be a bonus)

This is being advertised on behalf of Pure Staff Ltd who are acting as an employment business.