Marketing Manager

If you are looking to join a company that puts its people at the forefront of everything that it aspires to and achieves, and where your own individual contribution actually matters, this opportunity ticks all the boxes. Reporting to the director of Marketing and Business Development, the Segment Marketing Manager is tasked with making the company’s leading talent management products a business success in a number of critical market segments across the UK and internationally.

As the Segment Marketing Manager you will:

 Create and execute innovative strategies and plans for dominating target markets and driving business success
 Create positioning and messaging hierarchies
 Identify and build relationships with thought leaders
 Develop concepts for marketing campaigns and generate powerful content for web landing pages, white papers, webinars, online demos, email campaigns, newsletters, banner and pay per click ads, data sheets, product/service briefs, and other sales tools and collateral
 Oversee demand generation activities and the creation of sales channel campaigns, tools and collateral
 Track competitor and market shifts
 Report on success metrics
 Oversee content produced by others to ensure consistent use of positioning, brand, tone, and voice for the markets they serve

The ideal Segment Marketing Manager is someone who:

 Has a university degree in Business, Marketing, or a related field
 Wants to be the best by working for the best
 Has extensive experience, preferably in a B2B, enterprise software environment
 Has a proven track record of developing and implementing marketing campaigns and measuring their success
 Has knowledge and experience of online product marketing practices, and interest in social media and marketing automation
 Has a flexible work style with the ability to respond to a fast moving, highly evolving environment
 Is an exceptional communicator with superior writing, editing and presentation skills
 Is able to demonstrate creativity with the ability to innovate and originate ideas
 Is an experienced project manager and a strong team collaborator
 Has the ability to multi-task, prioritise, and adhere to deadlines while maintaining attention to detail and quality
 Can demonstrate excellent interpersonal skills
 Has strong computer and application skills, experience with a CRM system, and exposure to marketing automation tools are all assets

In return you will receive an annual salary of c £72,000 per annum + OTE + car allowance.

The first stage of the application process is to.

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