Digital Marketing Manager

Digital Marketing Manager

Guildford – £35,000 – £45,000

Company Overview

Further to a Global re brand this company offers an exciting and rewarding challenge for any Marketing professional. Due to a significant change in our Sales and Marketing strategy they are seeking to build a new Sales and Marketing Department; with a broad range of skills and expertise that will drive their business strategy forward in 2016.

This role is a huge opportunity to explore new technologies, new and innovative ideas and to transform the way we drive sales and deliver marketing information to our consumer. Working as part of a large and multifaceted team; including, contact centre, business development and marketing; we can offer a fast-paced, dynamic and diverse range of learning opportunities.

Job Overview

As Digital Marketing Manager you will focus on digital marketing strategy through all marketing channels. You will be an experienced digital marketer eager to use your marketing skills across web, email, campaigns, paid search, display and social media.

Specific responsibilities and activities for this role:
• Digital budget management

• Develop digital plans and strategies in line with business objectives

• PPC account management

• SEO account management

• Develop and implement CRO initiatives

• Affiliates and Lead Generation

• Social Media channels and scheduling

• Retargeting initiatives

• Programmatic advertising

• Content development plans

• Digital reporting

• Responsible for the websites usability and overall look and feel and usability

• Manage key Digital metrics Marketing Dashboard

Experience and skills

We require an experienced Marketing Manager who has the confidence to take full ownership to develop, shape and execute the digital marketing strategy across all focus areas. We expect the job holder to be entrepreneurial in their attitude and approach to exploring new and innovate ideas that will deliver our strategic and financial targets.

Core technical skills:

• Exceptional written and oral communications skills

• Strategy development aligned to business objectives

• Advanced knowledge of Google Adwords especially tracking and integration with GA

• SEO/SEM management across databases and digital campaigns

• Paid search account management

• Web analytics tools i.e. GA, call tracking

• Website management through WordPress, Kentico etc.

• InDesign and photoshop experience

• Reporting and analytical abilities

• Social media platform management