Digital Buildings Category Manager

Salary: £54,000 – £66,000 per year

My client is on a rapid and ambitious growth trajectory. With new product solutions and innovation, it is delivering real value to customers by improving safety & sustainability, productivity, working environments and energy efficiency.

The Digital Buildings Category Manager will be responsible for the price, place and promotion of the portfolio of Digital Buildings products within the DBPRD category, (Including Field Devices, Security/Access control and Fire ranges) also the inclusion of buildings related offers owned by other business units such as Industry – Variable Speed Drives.

The role requires a good foundation in building related systems and procurement methods. Success demands the role holder be a well organised, strategic thinker with creative ideas, highly articulate with excellent presentation skills. The desire and skill of developing solutions, suitable market approach and campaigns which will increase the client’s market penetration in the Smart Buildings market.

The mission of the Digital Buildings Category Manager is to provide strong, clear and compelling messaging around the offers, monitoring and measuring sales success and supporting both sales and delivery teams in achieving the commercial ambition and to help position the client as leader in the Smart Buildings arena.

Key responsibilities

• The primary contact for the marketing of Digital Buildings (DBPRD) portfolio of offers including positioning, launch, promotion, commercial monitoring and promotion.
• Understand the competitive market environment and trends for the power protection offers and how price positioning is deployed. Suggest approaches based on market insight and experience
• Identify tangible category market opportunities including real customer value propositions and develop/implement go to market strategies/plans that drive order intake and secure market share
• Identify and develop promotion and awareness campaigns to support prescription efforts and sales opportunities
• Deployment of new offers within the Digital Buildings portfolio. Understanding offer fit for different customer types and segment applications and build a plan to deploy and maximise profitability.
• Create and regularly monitor KPI’s to ensure that campaigns and initiatives are having the desired impact and adjust as necessary
• Act as the offer champion, being fully conversant in the technical and application aspects of the range of Digital Buildings offers. Continually self-develop to be ones best
• Understand, adapt, develop and propose communications by channel, segment and by entity through development of Marketing Communication methods and material that both promote and inform on the offer capabilities
• Ensure Competitor knowledge is captured and utilised appropriately within the business
• Through collaboration with other category managers ensure best practices are shared and adopted and explore all potential Digital Buildings cross-sell opportunities across all the business units and channels

Education
Mechanical/Electrical/Building Services qualification (desirable), Business/Marketing qualification (desirable)

Experience
Building Services experience (2 years) desirable
Marketing/Business systems and process experience in similar Company or Industry (1 year) essential.