Sales & Marketing Manager

SALES & MARKETING MANAGER

AREAS OF RESPONSIBILITY AND ACCOUNTABILITY

Main Job Purpose: This role reports directly into the Managing Director and will work closely with the Insurance Operations Director, the Insurance Manager and Head of IT to ensure that the strategic objectives and revenue targets are achieved.

Strategy Implementation and Sales

· Implement effective sales, marketing and public relation (PR) strategies and campaigns ensuring that any spend gives a return on investment whilst achieving revenue targets

· Effectively liaise with other Managers to ensure effective implementation of the company’s strategic and business plans

· Review and report on progress against the business plan ensuring strategic objectives are well understood, executed and achieved

· Support the overall process of management and decision-making to ensure the organisation maximises its short, medium and long-term profitability and returns

Management of the overall Sales & Marketing function

· Ensure that the Department is run effectively and efficiently and, under your control, achieves revenue growth targets

· Research and identify business opportunities by
o Identifying and understanding customer requirements
o Understanding the markets in which we operate
o Understanding competitor’s share of the market, and their strengths and weaknesses
o Planning and launching sales campaigns to ensure new customer acquisition and customer retention in line with the business plan
o Analysing sales statistics to determine business growth potential and making recommendations to the board of directors

· Regularly evaluate website traffic and ensure that the number of visitors grows in line with the overall strategy through a mix of online and offline marketing and promotional initiatives in our chosen markets

· Improve our products, services and profitability by researching, identifying, and capitalizing on market opportunities and where required coordinating new product development

· Sustain and improve rapport with key accounts by making periodic visits, understanding specific needs and resolving any complaints or concerns

· Present a yearly budget for Board approval and prudently manage resources within those budget guidelines at all times

People Management

· Build and lead an effective and cohesive team ensuring that company policies and procedures are followed

· Manage the performance of all staff under your control through the company’s formal performance management review system

· Ensure any areas of underperformance are identified and in conjunction with HR agree corrective and improvement action.

Skills and Knowledge Required

· At least 4 years’ experience in a business development/sales environment with a proven track record in acquiring profitable new business whilst retaining existing customers within Insurance.

· A good understanding of Digital Marketing and SEO applications including PPC and Google Analytics experience together with a creative approach to campaign optimisation

· Excellent presentation skills, both in preparation and delivery, with a good knowledge of PowerPoint

· Clean UK driving licence and being prepared to drive (or travel) over 18,000 business miles a year across England, Wales, Scotland and Northern Ireland
· Proven leadership skills with the desire to help others work towards targets and develop their own skills
· Excellent proven written and verbal skills with the ability to manage change effectively ensuring that other stakeholders are kept informed of progress
· Excellent interpersonal and motivational skills working within a team environment with the ability to communicate clearly and precisely with others
· Drive and determination with the ability to find and implement solutions where required
· The ability to effectively plan and organise, making the best use of time and resources and constantly looking for “value for money” in all areas.
· The ability to work under pressure, meet deadlines and keep promises within a fast moving environment
· The ability to motivate and develop staff ensuring that effective feedback is provided to assist with employee development
· A relevant marketing qualification would be beneficial
· Experience of working within financial services, the private rented sector or having a medical background would be beneficial