Digital Marketing Manager – Leading Technology Intelligence
Full job description
Amdas Recruitment Ltd
Salary: £27,600 – £30,000 per year
leading B2B information provider with depth and specialism in the Information and Communications (ICT) Technology sector, connecting the community through market-leading research, media, training and event brands is looking to recruit an Associate Marketing Manager with client marketing and lead generating experience.
What are they looking for?
A marketer with a min of 2 years B2B experience in the technology or telecommunications sector
A real passion for lead generation and marketing automation. Use of MQL for brand and demand sales and experience with SalesForce and or Eloqua
The role
* Develop the marketing strategy and integrated marketing plans, to deliver key Client demand generation, lead generation and business objectives.
* Identify the target Client Prospects and secure reach into Client Prospects that are aware.
* Design and execute Marketing Campaigns that encourage Client Prospects to walk through the buying cycle from Awareness to Interest and Desire, generating demand (Marketing Qualified Leads) for Sales.
* Generate demand (MQLs) for Brand and Demand Sales (Advertising, Event Sponsorship/Exhibition, Marketing Services).
* Partners with Data & Analytics within Market Pillar, to analyse data and use data to measure and improve performance.
* KPIs – reporting, forecasting and performance metrics to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes. Regularly reviews and implements tactics to optimise marketing plans, channel performance, response rates, audience demographics, and executes industry best practices.
* Tracks and monitors channel performance and ROI of spend incorporating insights and lessons learned into campaigns regularly during the campaign cycle.
Essential Skills
* Demonstrable experience in Client Marketing and lead generation, forming and executing a strategy that raises awareness, generates interest and desire, and solicits action.
* Leveraging multiple techniques and channels to achieve objectives.
* Direct response marketing experience; soliciting a call to action, generating demand for sales or an end sale.
* Content Marketing: art of using relevant, engaging content to attract and nurture prospects through the buyer journey.
* History of Marketing KPI delivery
* Strong collaboration and communication skills; written, verbal, presentation.
If you do not hear from us within 14 days, unfortunately, you have not been successful on this occasion.
To apply for this job please visit definitejobs.co.uk.