Regional Marketing Manager

Regional Marketing Manager / Home Based / Fully Expensed Car / Gaming /Leisure Industry / CRM / Strategy / Online

As Regional Marketing Manager you will be responsible for developing each the marketing activity plan for each of business units in your region. You will combine local needs together with central initiatives which will drive additional footfall. You will be a customer champion and have the customer at front of mind throughout every marketing campaign. Ideally you will have experience of creating marketing plans in a regulated environment.

Role Responsibilities:

– The implementation and delivery of the Regional marketing strategy.
– Ensure there is a robust marketing activity plan in place based on the business and corporate requirements which has at least a 3 month forward view.
– Ensure there is a good understating of the key marketing systems (Website and CRM programme)
– Build a strong working relationship with the Regional Directors to assist them to deliver to the needs of their business units whilst ensuring the corporate goals are a primary focus at all times.
– Work closely with other members of the marketing team to develop initiatives and deliver the marketing strategy.
– To identify and communicate newsworthy PR opportunities which our PR agencies can exploit to get further publicity for the group.
– Champion the consumer perspective for all developments, ensuring that initiatives are in line with the relative brand experience.
– To build trust, communicate effectively, foster innovation, collaborate with others, solve problems creatively and demonstrate high integrity.
– Have a good understanding of the importance of legal and regulatory frameworks within the industry.

Personal Skills & Experience

– A passionate consumer marketer with excellent communication (written and oral) and interpersonal skills.
– Experience in the Gaming sector is preferable but not essential.
– Good experience of all aspects of the marketing mix preferably from the leisure, gaming and retail sectors and with a clear focus on the customer and driving footfall and revenue,
– A self starter – Demonstrates initiative and enthusiasm, well organised, skilled at managing own workload to meet deadlines and be able to clearly demonstrate both project and time management skills to deliver multiple projects on time and budget.
– The ability to work well as part of a team, under pressure and to deadlines
– Confidence to ‘sell’ ideas and influence others
– Attention to detail will be essential with a good business sense and budget awareness
– Strong IT skills across all the core MS office products will be advantageous