Portfolio Marketing Manager

Salary: £78,000 per year

Our client is a global leader providing data-driven intelligence and insight to businesses and professionals in niche communities around the world, enabling them to make better informed decisions, spot opportunities and gain competitive edge.

We are looking for an experienced Portfolio Marketing professional to drive customer centric communication across global shipping and maritime services industries. Reporting to the Head of Portfolio Marketing, you will define opportunities to deliver value to professionals in maritime trade compliance and commercial roles and deliver the marketing initiatives needed to convert them to revenue growth.

This role is a key driver in the evolution from selling products to solutions and therefore it requires the ability to drive cross-functional go-to-market initiatives and a proven track record in generating demand based on customer problems, not products.

Role Purpose

Lead and deliver organisation revenue growth through an in-depth understanding of the key markets, target audiences and revenue opportunities. Represent the voice of the customer, work cross functionally to build a single view of the customer and collaborate to explore and deliver go-to-market success.

Key Responsibilities

Marketing Plans

* Create and deliver marketing plans that include the key opportunities for growth, and major issue-based themes that will be communicated into target markets to drive demand

Buyer Insights

* Understand buyer personas, and how they buy, to inform campaigns, content and innovation

* Maintain and update materials defining the Decision-Making Unit, personas and value propositions

* Analyse current and addressable markets to determine their propensity to buy

* Map the potential buying process for the solution, including key roles that participate in it

Go-To-Market

* Understand buyer personas, and how they buy, to inform campaigns, content and innovation

* Maintain and update materials defining the Decision-Making Unit, personas and value propositions

Messaging and Content

* Create and execute content strategies that encapsulate audience-centric messaging and value propositions

* Build relevant content for buyer roles to consume in a variety of formats across target market buyer journeys

Sales Enablement

* Enable sales to sell more via appropriate knowledge transfer, content and Go-To-Market programs

Qualifications (what we are looking for)

* Minimum of 4 years’ experience in a global B2B Marketing management role

* Must have a comprehensive understanding of marketing planning, product marketing, marketing communications, budget management, campaign planning and execution as well as the knowledge of the processes and tools necessary to support these activities.

* Previously developed and delivered localized global marketing plans and reporting the impact and contribution to business and marketing goals

* Have a proven track record in understanding products/solutions and customers to create compelling value propositions, highlighting customer benefit and competitive differentiation

* Have worked in a matrix and delegated effectively to deliver marketing activities and campaigns

* Have a proved track record in effective day to day management of resource to deliver successful marketing campaigns on time and to budget

* Strong leadership skills, with the ability to align activities to strategic priorities and develop relationships across the organization

* Outstanding project management skills with the ability to manage multiple projects simultaneously and deliver on-time results

* Excellent written, presentation, and verbal communication skills.

* Experience in marketing SaaS, business data, analytics, or B2B complex solutions and products preferred

* Knowledge of the maritime ecosystem an advantage

* Educated to degree level: Marketing or Business preferred

* Ability to travel as needed