Marketing Manager

Salary: £60,000 – £72,000 per year

JOB TITLE: Marketing Manager

COMMUTABLE FROM: Hull, Willerby, Anlaby, Beverley, Cottingham Barton upon Humber, Scunthorpe, Goole, Market Weighton, Bridlington, Driffield, Brough, Grimsby etc.

SALARY AND BENEFITS: 

• £50-60K
• Private Pension
• 26 days annual leave + bank holidays
• Private Medical insurance
• Life assurance

COMPANY INFORMATION: Our client is a Software Company in the Hull area. Due to recent and continued growth, they are looking to recruit a Marketing Manager to join their team on a permanent basis.

YOU MUST HAVE THE FOLLOWING: 

• Previous experience leading or managing a Marketing Department
• Degree in Marketing or related subject would be advantageous
• Cradle to grave experience of managing Marketing Projects
• Experience Managing Digital Marketing campaigns
• Excellent MS Office Skills
• Strong organisational skills

ROLE INFORMATION: The successful candidate will be responsible for leading and implementing the organisations Marketing Strategy across a wide variety of platforms. The must also be able to manage Projects from initial conception through to delivery and insure ROI is monitored accordingly for future campaigns.

DUTIES:

• Be an authority on our products, what they do and their USPs; our customers, why and how they buy; also, our competitor and their strengths and weaknesses.
• Work with your team to develop and implement fully integrated and costed campaign programs to deliver Market Qualified Lead /Sales Qualified Lead and pipeline targets.
• Support your team with customer and prospect campaign development, encouraging segmentation, personalisation, testing, and multi-channel approaches.
• Fully understand PEST factors within our sector and other external influences that may affect how the team plan the communication and marketing of our products.
• Strategically support your team, identifying and facilitating activities, initiatives and opportunities that will help them be successful in future months.
• Be responsible for the quality and ‘fit for purpose’ of all marketing communications and assets created by the team.
• Work with the team to analyse marketing activities, the performance of emails, websites, PPC, landing pages and social activities to determine their effectiveness and hone and improve, as necessary.
• Be responsible for the success of group events working with the team to plan pre and post event activities to maximise ROI.
• Work with PR and Communications agencies on content strategy development and rolling out to wider teams.
• Monitor, track, and report campaign ‘closed-loop’ ROI analysis for your team to ensure they are meeting planned objectives and KPIs

To apply for the Marketing Manager’s role, please forward your CV quoting Ref 6077AC to

RoS International Ltd is a well-established and respected Engineering and Technical Recruitment Company. Since 1991 we have been placing staff into both permanent and contract vacancies throughout the UK.

We often have such a large response to our advertisements that we are unable to provide feedback to every applicant. If you do not receive an email from us within the next 14 days your application has been unsuccessful. We would like to keep your details on file for future vacancies unless you state otherwise.