Marketing Programme Manager – Asset Management / Investment Banking

Marketing Programme Manager – Asset Management / Investment Banking
A Global Investment banking firm currently seeks a Marketing Programme Manager for a long term contract opportuniyty. The UK Marketing Programme Manager reports to Head of UK Marketing. UK Marketing is part of the broader EMEA Marketing team. Initiatives to support the existing and growth areas of the business will also be a feature as well as new initiatives such as Defined Contribution and Defined Benefit. The successful candidate will contribute to the development and execution of various institutional marketing programmes.

Ideal Background / Experience:
•5-10 years marketing experience – institutional investment management preferred but not restricted to
•UK Defined Contribution / Defined Benefit experience an advantage
•Strong investment/financial acumen
•Demonstrated capabilities across the various marketing disciplines
•Excellent written communication skills – capacity to write and edit, or guide team of writers and editors
•Good project manager with the ability to deliver within tight deadlines and to budget
•Agency management experience
•Degree calibre

Role Specifics:
•Support the development and execution of marketing plans to drive institutional sales efforts, product launches and business goals
•Identify and implement strategic and tactical marketing solutions and integrated campaigns across the full marketing mix – literature, events, web, PR, advertising, social media, direct mail
•Lead DC content development (collateral, web), including production of the company DC magazine, working with in house writers and external agencies as required
•Contribute to product positioning, value proposition and message development for existing and new products, consistent with brand identity
Marketing Programme Manager – Asset Management / Investment Banking