Marketing Manager

Salary: £36,000 – £42,000 per year

Marketing Manager | Group of Business Services supporting logistics sector | Home based with occaisional travel to Northampton | Permanent | £30,000 – £35,000 | Benefits

Ref: ZR_JOB_122

Questions

Do you ever feel frustrated that your ideas just aren’t being listened to, or the credit is taken by your boss?

Are you ready to join a successful, growing business with a passionate, determined culture that gives autonomy as well as support?

Are you looking for stability and longevity in your next role (3-5 years) where there is plenty of scope and challenge to progress within the role?

How would you like to work with an excellent, experienced, innovative and supportive line manager that will have your best interests at heart and genuinely care about your success and career?

I know I would.

Please read on and if happy, apply today. Interview dates: c. 23rd August, with seconds the following week

About the Company:

* A Group of businesses going from strength to strength that offers B2B services to the supply chain and logistics sector: specialist recruitment services, business consultancy and warehouse space brokerage

* The Group experienced growth during the lock-down period providing a fantastic platform for continued growth and expansion as we emerge from the Covid-19 era, exciting times ahead

* The Marketing Director this role reports into has redefined the value proposition here; built an extensive marketing programme across all channels and has made significant contributions to the direction and success of this Group. The marketing team will also be pivotal to the evolution of this business

* You will report directly to the Marketing Director and have her support in raising your profile internally to colleagues at all levels, but particularly senior leaders. This will help with your progression and credibility in the Group

* If it’s a career you’re after, this company like committed, loyal, hardworking and passionate colleagues that are bursting with ideas to go on an exciting journey with them

About the Overall Objective:

To support the marketing strategy in line with overall business objectives written by the Marketing Director. Plan and execute marketing campaigns and initiatives to drive leads for each operating division, contributing to the bottom line.

About the Responsibilities:

* In a small team of two, you will work very collaboratively and hands-on with the Marketing Director. She leads from the front and will work with you on projects whilst ensuring you are both playing to your strengths

* Your ideas will be genuinely welcomed and listened to. With a short sign off time, you’ll be able to try your ideas, either by A/B testing or with a test and learn approach

* Email marketing to businesses to generate leads (vacancies, contracts, sales conversations)

* Social Media: using Hootsuite you’ll plan posts, respond to messages, grow following across several platforms and measure leads generated

* Thought Leadership/content marketing campaigns

* Copywriting for all media

* Event management

* Reporting and Google Analytics – using data and analytics to make decisions on continual improvement to the efficiency, direction and success of marketing activities and ROI

* Managing external support such as SEO/PPC agency

* Keep a close eye on leads generated, build a strong rapport with the leaders of each operating division to ensure marketing strategies and tactics are in line with flexing business strategies, ensuring leads are followed up and relationships are nurtured

* Use digital measuring/analytic tools for analysing stickiness, bounce rates, heat spots and customer flow and overall UX to form actionable insight, e.g., Google Analytics

* Research and introduce new digital tools/techniques to improve processes and drive sales/conversions

* Reporting on KPI’s and sales successes regularly

* Adhoc duties as required – you’ll need a ‘can-do’ attitude and a love for being busy, see below

About the Requirements:

You are likely to be a Senior Marketing Exec or a Senior Digital Exec professional looking for the next step in your career and are ready to plan and execute marketing campaigns from start to finish

Whilst this role is very collaborative with lots of opportunities to drive strategy, implement new initiatives and make this role your own; if you are looking to take over a strategy in its entirety or be the leader, this role will frustrate you. Please only apply if you feel you are (or could be) a very strong deputy or number 2 in a team

-Full-mixed marketing experience with a strong understanding of lead gen

-Digital marketing techniques – i.e., Email Marketing, SEO, PPC and Paid and Organic Social Media – all hands-on

-Copywriting

-Used Google Analytics before but also understands what the numbers are telling you and how to form “actionable insight” to improve marketing performance and ultimately engagement

-Degree educated or digital marketing equivalent qualification is desirable

About the Person:

* Ready for the challenge – you don’t have to have the experience of a Marketing Manager today, but you must believe you have the confidence and are ready to step into that role

* You’ll be commercially minded, entrepreneurial spirited, motivated by hitting numbers and continually improving

* Happy to question/challenge the norm in the right manner

* Results are a real driver for you, as well as being customer-centric

* You love to continually learn to better yourself, so you enjoy taking some ownership of your self-development and knowledge of your ever-evolving expertise

* You are easy to get along with, and build strong relationships easily

* You are the type of person that respects management, but is not intimidated either

* You are easy to manage but are not a walk-over either

* You don’t flap under pressure; in fact, you revel in it. Staying cool, you just get on with it

* Highly organised and prioritising workload comes naturally to you

About the Package:

£30,000 to £35,000 max

Bonus scheme currently being negotiated and will be coming into the benefits package

Pension

25 days holiday + BH

, for an immediate screening call.

Sometimes screening call request emails end up in spam, please keep an eye on your junk folder.

I’ll look forward to discussing this exciting role with you soon