Marketing Executive – Digital

Marketing Executive- Digital
£17,000 to £22,000

Do you want to work with a world leading company within your local area? A fantastic opportunity has arisen within a forward thinking company to be involved with all aspects of digital marketing including Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Customer Relationship Marketing (CRM), Product Marketing and e-commerce Digital Development. The successful candidate will have experience in digital marketing and digital analysis.

Duties/Responsibilities:

• Implement and monitor digital marketing campaigns including creation of timelines of activity and delivery against them
• Implement plans to drive online traffic to the company website
• Support the marketing team in the day to day implementation of new website and application builds with the digital agency
• Co-ordinate and administer the relationship with the appointed digital agency
• Address day-to-day tactical changes to the search and website experience
• Own the day to day implementation and co-ordination responsibilities for the CRM approach and databases ahead of, during, and after campaign implementation
• Ensuring effective segmentation, data mining and administration of the company’s various customer databases
• Co-ordinate intelligent PPC campaigns in-house, and with agencies, to optimise conversion rates
• Ensure SEO best practice is adhered to and that digital content and SEO initiatives deliver to requirements and are managed to budget and timescales
• Undertake analytical work including use of Google packages to track traffic and conversion, reporting results and making improvements to the website and the customer journey
• Evaluating customer research, market conditions and competitor data
• Ensure clear, timely and relevant reporting of KPIs and other agreed metrics, with clear recommendations and actions
Skills and Experience

• Experience managing PPC and SEO programmes
• Previous delivery of digital marketing campaigns and detailed time-paths and schedules of activity
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in email marketing and database co-ordination
• Previous experience in a similar digital marketing role
• Excellent written and verbal communication skills
• Organised and reliable with excellent attention to detail
• Comfortable conducting analysis using data
• Self-starter who can work under their own initiative and needs minimal oversight to achieve goals
• Able to prioritise, handle multiple simultaneous tasks and work in a fast-paced environment

Due to the high volume of responses that we receive for our advertisements we are unable to respond to all candidates. If you have not received a response within 5 working days of forwarding your CV to us, then unfortunately you have been unsuccessful on this occasion. Thank you for your interest and please do not hesitate to forward your CV to us again for other roles matching your skills and experience.

GB Solutions – Independent Recruitment Specialists acts as an employment agency (permanent) and as an employment business (temporary) – a free and confidential service to candidates.
For 14 years GB Solutions has provided an unrivalled service whilst developing a team of specialist consultants providing permanent, contract and temporary staff across a vast number of industries. As a member of the REC we are committed to working to the highest possible standards.