Digital Marketing Manager

Salary: £72,000 – £84,000 per year

Explore a connected marketplace

We connect data, markets and customers to create a comprehensive, trusted view of the global commodities markets. For our customers, the intelligence we provide is empowering, which as a result influences thousands of decisions across supply chains every single day. We believe the right culture has the same effect. Our culture empowers our people, giving them the confidence and inspiration they need to achieve their aspirations, thrive on innovation and explore more.

Digital Campaign Marketing Manager – ICIS – London

Summary:

A generalist marketing role requiring digital knowledge, with responsibility for the campaign development, execution and success of our training course portfolio.

Responsibilities:

* Total ownership of marketing campaigns from design and execution to reporting and analysis

* Planning and overseeing a variety of marketing activities predominantly online with a focus on inbound

* Fully accountable for all marketing deliverables and outcomes including targets and objectives at individual and team level

* Development of event marketing plans with the Marketing Director that are focused on delivery of revenue targets and broader goals aligned to our corporate vision and customer strategy

* Detailed response analysis of past and active campaigns

* Data management, campaign briefing and resource allocation with telesales team to maximize leads and drive delegate bookings

* Ownership of data to generate a constant flow of relevant new contacts

* Working with internal and external designers on the design and production of marketing material

* Unlocking value from the editorial and product management teams to drive content marketing initiatives

* Website administration and analysis

* Innovative use of social networking channels to generate traffic and drive event awareness for the established portfolio and to break in to new markets for launch campaigns

* Ownership of affiliate partnerships to drive marketing and commercial success

Experience and skills required

* Experienced in marketing project management, stakeholder management, messaging and content creation for content marketing

* Understanding of, and confidence to deploy, the latest skills and tools in digital event marketing

* Skilled at analysing marketing data to draw insights for data-led, responsive decision-making to ensure campaigns are fully optimised

* Able to deliver a strong and engaging customer journey from first touch point through to all engagements before, during and after the event

* Proven ability to design content marketing strategies and write copy

* A natural leader who is also happy to work at pace to deliver and execute

* Strong project management skills and ability to plan ahead, work on multiple campaigns at any one time and handle tight deadlines

* Content-driven, Insights-led with a creative flair and adaptable nature, not afraid to try new techniques for delivery of campaigns

* A nose for strategic opportunities through affiliates and media partners

* Strong knowledge of how to drive the following: Email/marketing automation platforms for email campaigns; Simple design tools like canva (to create well branded images for all channels) and working within website platforms like wordpress; Database CRMs such as Salesforce

* An adaptable and flexible approach to working, keen to volunteer and willing to embrace new ways of working