Digital Marketing Manager

This market leading brand is looking to recruit a Digital Marketing Manager. The purpose of the role is to deliver the division digital marketing and marketing strategy to achieve on the key business objectives, of driving more traffic and leads into the business at the most efficient cost, whilst having a continual focus on the customer.

Location is flexible, however must be accessible to Portsmouth and available to travel nationally.

Main Duties and Responsibilities
• Delivery of a Division Marketing plan that enables the delivery of the growth agenda.
• Marketing activities aligned to and supporting the Division’s business development goals, driving lead generation and sales funnel management.
• To drive marketing activities that are underpinned by sound commercial decision making.
• Provide insight around the voice of the customer to the Division service offerings and marketing activities.
• To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
Key Deliverables
• An annual marketing plan, detailing the year’s activity to meet agreed company objectives.
• A robust measurement & evaluation process to ensure that the company continually learns from what’s worked and what hasn’t.
• Targeted traffic; leads and Cost Per Lead (to be agreed).
• Management of the website, ensuring that it is kept up-to-date with offers; delivering engaging content and managing a program of Conversion Rate Optimisation to improve the volume of leads delivered.
• Ownership of the SEO and PPC optimisation process, ensuring that key word strategies and ads are delivering budgeted plan sales and enquiries.
• Improved understanding of digital conversion and attributable sales
• Set up, analyse and produce daily, weekly and monthly digital metrics and reporting using Google Analytic to help improve site performance and optimise user experience.
• Planning and implementing integrated email marketing campaigns
• Implementation of social media strategy using appropriate platforms such as Facebook, Twitter, LinkedIn, YouTube etc
• To achieve frequent, timely and positive media coverage across all available media.
• Innovation. The individual will be expected to drive Innovation and encourage & harness new ideas around the business specifically focused on margin accretion.
• Develop a Contact Strategy that drives retention within the business, recycling existing customers as well as generating new ones.

Core Job Skills & Management Ability

 Powerful communicator and influencer with marketing leadership experience.
 Extensive digital experience, focused around conversion.
 Stakeholder management, planning and organisational skills.
 Demonstrable ability to operate in a dynamic matrix management environment, where a culture of project-based working enables effective delivery of services.
 Demonstrable technical digital marketing and marketing skills and Fleet product and service knowledge.
 Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives.

Personal Characteristics/Attributes

 A personable team player with strong stakeholder influencing skills.
 Strong leadership skills with a winning attitude and a passionate desire to develop business and challenge the status quo.
 Analytical to ensure that we maximise the potential of data within the business and can measure activity and act upon insight and analytics to improve performance.
 Ability to build relationships quickly and positively at senior level.
 A strong and passionate ambassador of the Inchcape values.
 Creative thinker and do-er.
 Powerful and engaging communicator.