Digital Marketing Executive

Based in Waterbeach, Aspire Cambridge specialise in the provision of Recruitment & HR Consultancy Services for SME and Enterprise companies across East Anglia, the UK and internationally. Due to unprecedented growth, we have an exciting new position within our marketing division as a Digital Marketing Executive.

Reporting to our Marketing Manager, the purpose of this role is to achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media and digital marketing roadmap.

You’ll be a driven social media specialist to attract and interact with targeted virtual communities and networks users. Through digital and online techniques and analysis, you’ll pursue specific goals in lead generation, lead qualification, communication, brand building and conversion. You’ll be responsible for engaging our brand to both B2C and B2B consumers via the digital space to evolve and manage our online presence.

You’ll be required to keep up to date with relevant issues and latest news through articles and blogs to ensure that our brand is at the forefront of any industry developments. You’ll be responsible for planning, creating, editing and publishing information on our website and possess excellent writing and editing skills, with an understanding of the special requirements of writing for the Web, such as the use of keywords, hyperlinks, navigation and the importance of brevity. This will revolve around WordPress CMS design/development duties, plus related search and social program collaboration, with a strong focus on responsive, mobile-optimized WordPress theme design and development.

The main responsibilities of the role are:

Social Media

* Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification (we currently use LinkedIn, Facebook, Twitter, G+, Pinterest and have a YouTube account although its not actively engaged)
* Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
* Set up and optimize company pages within each platform to increase the visibility of company’s social content
* Moderate all user-generated content in line with the moderation policy for each community
* Create editorial calendars and syndication schedules
* Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information
* Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Digital Marketing

* End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
* Execution of SEO on a continuous basis
* Execution of Social Media Marketing efforts
* Creation and execution of SMS and Email based marketing campaigns
* Continuous review and active management of website and other online assets
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)

Website

* Deep collaboration on WordPress design/development projects with management, team members and vendors
* Conduct WordPress design/development research and perform discovery analyses for new client projects, including content reviews and wire framing.
* Creates WordPress design/development strategies based on research.
* Designs responsive, mobile-first WordPress concepts based on strategy.
* Implements WordPress websites from design concepts.
* Performs maintenance and support for WordPress websites.
* Implements and assess SEO best practices.
* Communicate with management in regards to bugs and updates. Stay up-to-date with new web technologies.
* Stay up-to-date with new web technologies

Experience/Personal Qualities:

* BS in Communications, Marketing, Business, New Media or Public Relations
* Proven experience in commercial social media
* Proven and proficient experience in WordPress, MailChimp, Google Analytics, AdWords
* Experience designing and developing WordPress websites
* Passion for brand building and creativity
* Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement
* Strong skills in online marketing, branding, social media marketing and copywriting
* Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
* Demonstrable social networking experience and social analytics tools knowledge
* Adequate knowledge of web design, web development, CRO and SEO
* Knowledge of online marketing and good understanding of major marketing channels
* Positive attitude, detail and customer oriented with good multitasking and organisational ability
* Prior experience and training in online brand building would be an essential credential
* Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated
* Analytical mindset and critical thinking
* Fluency in English

Start: ASAP
Location: Waterbeach, Cambridgeshire
Hours: M-F 8:30-5:30pm
Salary: £30,000 – £36,000dependant on experience and qualifications
Benefits: 33 days holiday including bank holidays, NEST Pension Scheme, birthday off!

If you have not received a response within 3-5 working days, unfortunately your application has been unsuccessful. Aspire Cambridge Ltd is acting as an Employment Agency for this Permanent vacancy.