Head of Digital Marketing – Sem

Salary: £72,000 – £78,000 per year

Head of Digital Marketing – SEM

Our client is a leading B2B information provider in the technology sector whose aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

Role Purpose:

The Head of Digital Marketing – SEM will lead the paid media team within an agency-like central Digital Marketing team.

This highly strategic and analytical individual will enhance and optimise SEM processes and feed into high-level three-year planning undertaken by the Digital Marketing Director. They will head-up the expansion of the SEM team in the UK, scaling and allocating headcount to meet internal SEM expertise demand.

Key Responsibilities:

* Leading and managing a team who create strategies and campaigns which drives year-on-year growth in: Brand awareness, Quality leads, Audience growth, Event/training, attendees/revenue and Event and research client sales

* Quality assessing direct reports’ campaigns, tracking and weekly reports

* Optimising and enhancing central SEM processes, as the team scales

* Leading on best practice sharing sessions across the SEM team

* Effectively tracking and managing SEM budgets across the function

* Proactively identifying optimisation and new tactics to dramatically increase conversion and ROI of SEM spend

* Implementing consistent benchmarks of CPAs and CPLs across certain personas/audience types and industries

* Vetting and managing external digital marketing agencies across strategically outsourced digital marketing campaigns, defining objectives, KPIs and budgets

* Creating monthly SEM trackers, rolling-up performance and results across all of the team’s campaigns, providing commentary and insights

Skills & Qualifications:

* Highly strategic – SEM strategy creation

* Strong people manager and trainer

* In-depth experience in SEM campaign tracking and reporting, including benchmarking of CPLs and CPAs

* In-depth experience in analysing audience data, traffic analytics and channel performance, and recommending improvements

* Proven experience in maximising the ROI of team SEM spend

* Experience in training and embedding SEM best practice within a team

* Highly analytical – ability to drill into campaigns to assess performance and effectiveness

* Highly innovative – staying up-to-date with latest SEM tools, platforms and important algorithm changes

* In-depth knowledge of Google Analytics, GTM and related tracking technologies

* In-depth knowledge of SEM tools, such as SEMRush

* Excellent communicator with a keen eye for detail

* Strong stakeholder management skills

* Knowledge of Salesforce for client conversion reporting a bonus

* Knowledge of Eloqua a bonus