CRM Marketing Manager

CRM Manager / CRM Specialist / CRM Executive / Marketing Manager

A leading institution in the Staffordshire region is looking to recruit a strong CRM Manager to lead a crucial area for the business and big focus for their marketing strategy.

You would be joining a fifty-person strong marketing department and this would be an excellent opportunity for someone to come in and really take a hold of the CRM strategy and build this from an organic level.

Our client is looking to appoint a Marketing and CRM specialist who genuinely relishes challenge and can shine in a high workload environment. Being a true practitioner and subject matter expert in analytical marketing, CRM and conversion, you will live, love and breathe what it means to truly put the customer at the heart of everything you do.

The organisation is currently investing in a new CRM and has introduced a data team to work closely with this appointment, so this is a great time to be joining.

It will also be an opportunity to shape and lead a small team and have a great deal of autonomy over the CRM for a large organisation doing significant volume of work around DM and email marketing campaigns, hence why this is a key hire for the business.

Your duties will focus around:

• Delivery of content, technical and data expertise in the delivery of traditional and e-crm programmes and campaigns.
• To provide campaign analysis and evaluation through written and verbal reporting
• To work with IS (and other CRM Stakeholders) to create business and marketing process improvements
• To create work on brand and with vision.
• To invest time with Business Marketing teams to ensure all necessary touch-points are maximised in the customer journey.
• To work with various stakeholders to ensure analysis is to the benefit of the business

To be considered for the role you will require the following skills and experience:

• Clear demonstrable background with working within CRM Management in a commercial environment.
• Evidence of leading the CRM for a business and a clear record of success working with marketing automation tools.
• Highly analytical, inquisitive and a lover of innovation
• Organised and able to have your finger on the pulse of multiple projects simultaneously
• Eager to learn new skills and continually develop

If you agree that this is an excellent opportunity, and you feel a great fit to your skills and experience, please do get in touch today!