Content Marketing Planner

Location: Harrogate
Salary: £30,000 – £38,400

The Company
As a content marketing planner you’ll aid in the support of our clients ever growing company. Our client is about embracing a comprehensive approach to digital marketing, they utilize leading edge techniques in analysis, on/off page optimization, outreach, online PR and creative assets. Everything they do is underpinned by proprietary software tools and systems. Our client uses sophisticated analysis, intelligent interpretation, insight and proven strategy to ensure our clients are a step ahead of their competition. They also grow targeted traffic, generate conversions, and increase ROI.

The role
Responsibilities for the Content Marketing Planner will be the following:
• Responsible for crafting and driving forwards content marketing strategies across a range of clients to deliver results which affect SEO campaigns
• Take an active role in presenting content marketing strategies to current and potential new clients
• Lead the client’s content marketing strategy
• Take responsibility for all content written for and on behalf of the client in accordance with the content calendar
• Ensure internal client team are focused and motivated, with best practice at the forefront of all our deliverables
• Gather market insights and share with the internal team and client where appropriate
• Drive new ideas and process improvements prior to rolling out or incorporating them in the Content Team workflow; enhancing
• current standards, systems and best practices
• Develop robust reporting KPIs for content marketing strategies
• Run campaign/project debrief sessions
• Provide feedback and direction to other internal teams to support launch and integration efforts for new products and processes
• Create Content Training materials and workshops for sales and new starters and new strategies

Skills and Experience
Candidates for the Content Marketing Planner role will require the following qualities:
• 2-4 years in a digital or traditional marketing communications role that required a high-degree of project management
• Demonstrable experience in multichannel content creation and developing content strategies / running content campaigns for brands
• Strong organisational skills with the ability to manage many projects simultaneously and meet all deadlines
• Excellent writing and editing skills
• Exceptional attention to detail
• Outstanding communication and interpersonal skills
• Ability to build and maintain relationships with internal & external stakeholders
• Knowledge and enthusiasm for the use of technology in the delivery of content
• Work well in a team and be willing to pitch in however needed to accomplish the goals of the organisation
• Passion, integrity, and energy!
• Deliver results within a SEO environment through content marketing
• Knowledge of social media and SEO with ability to classify content using metadata and to work with an existing SEO strategy to help further drive SEO results
Desirable
• Online PR experience
• Content production, editing and publishing experience
• Graphic and Video Production experience (a plus)

Benefits
Candidates for the Content Marketing Planner role will benefit from the following benefits;
• Quarterly bonus after probation
• After 2 years, pension contributions, PMI, Cash plan, Life Assurance, Group Income Protection Insurance

Are you enthusiastic about this job? Send us your CV and a cover letter today by clicking on the Apply button below and we will get back to you within 1 working days!

Recruiting officer: Kerry Preece |
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