Marketing Executive

Salary: £30,000 – £32,400 per year

MARKETING EXECUTIVE

Overview

We deliver training and employment support programmes that enable individuals to build careers with local employers and empower education providers to define career pathways for students.

Due to our exceptional success and growth across the Midlands, we are looking to grow our Marketing team and develop our brand. This key strategic role will work closely with the Director of Marketing to enable effective promotion of our programmes and initiatives.

You will join our team as an expert in your field, working across the Midlands and beyond to enable and deliver on our marketing priorities.

The Role

We’re looking for marketers who are passionate about content. Our aim is to evolve our voice and vision to accurately represent our brand identity. This role will be key in building that tone of voice: project managing and developing content, social media, sales literature and much more, focussing on writing and engaging with our varied stakeholders.

Candidates from all marketing backgrounds will be considered. Experience in education, commercial training or recruitment marketing would be preferred but isn’t essential. We’ve listed a few areas where we’re looking to grow our team, but the role will be tailored to the successful candidate’s skill set.

Your role as a Marketing Executive may include:

• Building briefs from outline information and conversations
• Producing creative design solutions to projects and objectives
• Assisting in formulating strategies that build a lasting digital connection with our partner employers and their employees
• Leading on our social media presence development, building social communities across all key platforms
• Analysing our website performance, suggesting improvements to increase user engagement
• Building our SEO profile, enabling us to rank highly for all of our programmes and offerings
• Completing given tasks to a high standard, first time
• Writing and proofreading content tenaciously
• Identifying areas for improvement with existing marketing efforts, and suggest innovative working methods
• Working with clients to create engaging, mutually beneficial marketing activity
• Leading on PPC, social and media advertisement campaigns to generate revenue
• Directing, shooting, producing and editing a diverse range of photography and videography
• Supporting the business with any other set tasks, as agreed by the Director of Marketing

The Candidate

You will:

• Have proven experience in marketing, with an excellent understanding of marketing methods and best practices
• Know how to manage projects and ensure objectives are achieved on time
• Be highly skilled in the full Adobe Creative Cloud suite of software, particularly InDesign, Illustrator and Photoshop
• Have a meticulous eye for detail
• Passionately apply yourself to all set tasks
• Provide a portfolio to flaunt your expertise
• Ideally, have knowledge and experience of the apprenticeships sector and the broader education and training market