Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Batley, West Yorkshire

Salary: £30,000 – £36,000+ Benefits

An exciting opportunity has arisen for a Digital Marketing Manager to join a successful manufacturing company that works with a number of large names in the construction distribution sector.

Situated at their head office in Batley, West Yorkshire, you will be responsible for developing all facets of the online & digital marketing.

The Role

To work in partnership with the Marketing Manager, you will be responsible for developing all areas of digital marketing which till now have remained undeveloped.

You will develop and manage digital marketing campaigns, utilising a range of recognised techniques including, paid search, SEO & PPC.

You will devise strategies to drive online traffic to the company website and review new technologies to keep the company at the forefront of digital marketing techniques.

You will also be responsible for raising the organisation’s profile using Social Media and by creating a compelling blog relating to the business.

You will track conversion rates, making improvements to the website where needed. You will also be responsible for improving usability, design, content and conversion of the company website.

You will manage online brand and product campaigns to raise brand awareness.

Eventually, you will also be responsible for ‘managing’ the redesign of the company website.

You will also be responsible for planning the control of financial budgets for all digital marketing, as well as evaluating customer research, market conditions and competitor data.

Key Experience Required

You will have previous experience in a similar role where you have marketed a company digitally through prescribed methods including SEO, PPC and Paid Search. With at least two years’ experience in a digital marketing role, you will have strong experience in raising brand/company awareness using social media and blogging. You will also be able to recognise improvements to be made to the current website, testing usability and customer experience.

This is a new role for a very successful company and is a great opportunity for someone to make the role their own and develop within it as the company continues to grow.

Highly accessible and easily commutable from areas including, Bradford, Leeds, Wakefield, Dewsbury, Huddersfield and Halifax.

You will already be working as: Digital Marketing Manager, SEO Manager or, Digital Marketing Executive.