Marketing Manager

Salary: £42,000 per year

Location:

Ideally based in central or southern England. Remote working but with a requirement to travel to our sites and attend team meetings.

About the role:

This broad and creative role will see you acting as the “go to” person for our Leisure Centres and wider estate. As part of the central marketing team you’ll assist our centre teams with their local marketing activity; from photoshoots and PR, to promoting open days and Facebook campaigns. This role is perfect for someone looking to advance their career in an exciting, fast paced, multi-site environment where the focus is on driving transformation.

You’ll have responsibility to run your own projects and to bring ideas to the table. You don’t need to know how to do everything. We’re looking for someone who is passionate about marketing and has excellent interpersonal and organisational skills.

Working closely with the Head of Marketing on a daily basis this will be a role where you can flex your creative muscle, owning and delivering tangible outcomes to the business on a daily basis.

What you’ll do:

Localised Marketing Activity

• Own the delivery of localised promotional activity across our leisure centres, working closely with the centre managers, and regional teams to deliver localised, targeted campaigns.

• Ensure that all activity is tracked and optimised to achieve maximum value and return on investment.

• Work with the Head of Marketing to provide regular reports on marketing activity and impact.

• Improve the brand identity at our venues, supervising the rollout of marketing collateral.

• Support and coach leisure centre team members to identify local opportunities and execute them in an effective manner. This includes constructively challenging existing practices and suggesting alternative ways to achieve results.

• Organise and manage photoshoots and the creation of video content as required across the estate.

Marketing Support

• Act as the first point of contact for the marketing teams across our wider estate (golf clubs, theatres and outdoor attractions).

• Understand their specific needs, providing central support and training as required.

• Ensure that the integrity of the brand is maintained across the wider estate.

Central Marketing Activity

• Work with the Content and Campaigns Manager to maintain the central marketing calendar, providing the business with visibility over marketing activity.

• Act as the primary point of contact for industry bodies – i.e. UKActive

• Own the delivery of estate wide campaigns – i.e. National Fitness Day

• Work closely with the Sales Team to identify underperformance within the business, and create tactical campaigns to address this.

• Work with senior stakeholders and our PR agency to implement our B2B communications strategy.

• Support Business Development with the creation of marketing collateral.

• Management of our in-house Graphic Designer

You’ll have…

• Good attention to detail

• Excellent relationship skills, able to work with a wide range of internal and external stakeholders

• Excellent planning and organisational skills, able to keep multiple projects on time and deliverable to a high quality

• Good analytical and reporting skills

• Experience writing and editing copy

• Experience in a similar role or a related marketing qualification.

• Ability to innovate and think laterally

• High energy levels, a natural motivator

• An open friendly personality

• Strong relationship building skills

• Clear and concise in communication

• Able to present effectively to new and known audiences

Reasons to join us…

Free gym membership at any of our centres

Employee health cash plan

Employee discount portal – get discounts on travel bookings, high street vouchers, gift cards, cinema tickets, days out, leisure activities and your day to day spending.

Childcare vouchers

Cycle to Work scheme

Eye test vouchers

Pension Scheme

Company sick pay

Performance related bonuses.

Career progression

Training and development

How to Apply

If you feel like you could bring some fresh ideas to the table we want to hear from you. Please apply with a letter of application and CV.

The Parkwood Leisure Holdings Ltd Group are proud to be Equal Opportunity Employers that are committed to inclusion and diversity.

If you are interested in applying for this role, we suggest that you do so at the earliest opportunity to avoid disappointment as interviews will be held throughout the process. Please note that if you have not received correspondence within 21 days then please assume your application has been unsuccessful on this occasion.