Marketing Manager

Marketing Manager – An enthusiastic, talented and forward thinking Marketing Manager is required to join an established training provider that has just moved into new offices near Liss, just off the A3, during an exciting time of growth. As Marketing Manager you will have responsibility for developing and delivering marketing strategy both online and offline, lead a small team, and develop business performance to add to the company’s already impressive list of blue chip clients.

The Marketing Manager will have a strong track record of success in planning, developing, delivering and monitoring multi- channel, B2B product and service marketing initiatives. The Marketing Manager will also be in charge of developing the new company website and therefore will be expected to manage third parties ( i.e. – graphic designers, website designers, developers, SEO consultants), have strong copywriting skills, as well as the ability to plan content and social media strategies.

Applicants for this position may come from a publishing, advertising, business services or B2B product marketing background. This is a hands-on role and as such will also involve exhibition planning, tactical implementation, as well as a working digital knowledge (SEO, web copy, analytics, PPC and social media ).

Responsibilities:
Strategy
Create and implement a strategic marketing plan that will cover:
– Business Performance: achieve business objectives
– Promotional Activity: through direct mail, advertising, webinars, magazine and media activity
– Content Marketing Management: the development of a complete ‘thought leadership’ programme to build the profile of the business, and individuals, through white papers, newsletters, blog articles and e-books, across all social media networks

Website
Lead a project to design and launch a new website for the business in the first 180 days. Then maintain a digital marketing strategy that drives traffic and converts business on the main and secondary sites.

Exhibitions
Identify exhibitions that provide opportunities to generate sales. Then create pre-event activity, organise logistics and implement the event in such a way that sales opportunities are maximised.

Business Analysis
Analyse markets and verticals which will enable the identification of new business opportunities and sales leads, whilst having the ability to report and summarise marketing activities to the directors and manage a yearly budget of around £50k.

This is an exciting opportunity for a dynamic, ambitious and commercially aware Marketing Manager to join a business that offers the freedom to create strategy and execute plans, but is also willing to take a hands-on role with day-to-day challenges. The candidate will have proven marketing experience in a B2B environment, ideally supported by marketing qualifications from the CIM or the IDM (not essential).

This is a fantastic opportunity with huge potential for the right person to join a rapidly growing team in a role that offers a positive, dynamic and highly supportive culture, with excellent career prospects.

Your own transport is essential due to the rural location of the offices.