Digital Marketing Manager

Salary: £54,000 – £57,600 per year

The company

Established in 2001, the company has grown to become one of the world’s largest defence events and media organisations. We are uniquely positioned to engage with and support the international defence community via our digital platform and global conferences, all of which are underpinned by rigorous research into global defence policy, acquisition strategy, capability development and military leadership. 

The company collaborate with the military services, traditional and non-traditional defence industry, S&T and academia who, by contributing to the events and publications, helps to generate thoughtful debate about the future of our industry.

Our objective is simply to provide our members, event attendees and industry partners with a hub of commentary and analysis on contemporary military strategy, defence acquisition, and technology development so that they can keep pace with rapid technological development, evolving threats and operational need across Air, Land, Maritime, Security and the Joint Domains.

The Role

You will be adept in project management, account management, email marketing, social media, content marketing, SEO and have an understanding / interest in media partnerships, PPC, copy writing and other online initiatives.

As the Digital Marketing Manager you will be the voice of the company community and work within a team to create and implement strategy and tactics to increase member growth, member engagement, creative development, implementation and measurement of all online marketing activities. In addition, you will be responsible for developing, executing and measuring email marketing activity.

You’ll have good copywriting skills, an understanding of digital marketing, social media engagement and content marketing. Ideally you’ll have a strong and outgoing personality, be curious about all things digital and be interested in online.

Primary Responsibilities:

All marketing activities for the online portal community including:

• Client Interaction – Build relationships with portal sponsors and update them with campaign reports
• Membership acquisition – Use the digital marketing mix to grow members
• SEO – manage, analyse and optimise SEO to increase organic traffic and site stickiness
• Email Marketing – Manage email marketing initiatives from copy to design; including the weekly newsletters
• CRM – Manage and segment the opt-in and prospecting database using our internal CRM system
• Site analytics & reporting – measure performance of site activity, promotions and usability.
• Community outreach – Build relationships and partnerships with external bloggers, influencers, media companies and associations
• Social Media – Own and execute all social media activity to increase our reach, engagement and impact of social media.
• Work with the event marketing managers to promote events to the online portal communities.

Requirements

• 2-3+ years experience within a marketing role
• Experience in social media
• Experience in implementing email campaigns
• Experience in updating website content
• Good writing and editing skills
• Interest in online marketing, emerging tools and digital culture
• Passionate about analysing results and motivated by driving success in the form of revenue and profit

Benefits

This is a fantastic opportunity for someone wanting to apply their creative talents to the commercial success of a rapidly growing division. We offer a pension scheme, a quarterly bonus scheme, staff discounts, our new health cash plan, competitive holiday allowance and a sociable work environment that thrives on new ideas!