Paid Digital Marketing Executive

Salary: £45,600 – £50,400 per year

Role: Paid Digital Marketing Executive

Location: London Office Hybrid or Fully Remote

Client

Our client is a leading Global B2B information and Intelligence provider in the for the healthcare and pharmaceutical sectors.

Purpose of Role

Reporting into the Senior Digital Marketing Manager, the Digital Marketing Executive will play a key role in our client’s digital transformation improving their paid digital channels, and customer experience. 

You will be responsible for effectively supporting the planning, implementing and reporting on all paid media campaigns (PPC + Display, Retargeting and Remarketing).

This role will focus on improving our paid media footprint and paid digital strategy and performance, underpinned by robust analytics and cross channel reporting. 

Digital strategies & insights

• Demonstrate and apply the latest developments, best practice and trends around paid media, programmatic and analytics
• Manage, deploy and optimize paid media campaigns – Paid Media, PPC – Google Ads and Bing Ads, Paid Social, Programmatic, Audience Extension, List Rental

Planning

• Create a paid media strategy, highlighting ways to increase conversion rate, performance and calendar highlighting ways to increase followers, engagement and ROI through our Digital Channels across all solution groups
• Create action plan of quick wins and strategic initiatives based on a test and learn approach to enhance the paid media channels and align cross channel / platform.
• Identify audience selections and optimisation of these for all marketing programmes and ‘always on’ activity
• Where relevant, work with agencies to deliver focussed plans to support business and vertical objectives.

KPIs, analytics and reporting

• Support the Senior Digital Marketing Manager in creating monthly reports specifically looking at ROI from paid media, programmatic and audience extension campaigns and how to increase these numbers.
• Providing campaign reporting for all owned channels and providing insight and recommendations for optimisation

Delivery

• Supporting the implementation, optimisation, and reporting of all digital paid media activities
• Work with the Senior Digital Marketing Manager and the Senior Digital Customer Experience Manager to ensure all programmes are accurately tracked and measured and all deployments are QA’d before go live
• Manage relationships with suppliers and ensure billing and invoicing is timely, accurate, processed and logged correctly for reconciliation

The ideal candidate will possess the following: 

• Bachelor’s level education or equivalent
• Proven experience working across multiple paid media platforms.
• Experience using paid media management tools Google Ads (Search and Display), Bing Ads, Youtube ads.
• Experience working within multiple CMS environments including building and administering landing pages, content application and optimisation
• Experience working alongside agencies to define and deliver against key objectives to drive performance
• Ability to manage multiple projects at the same time in a fast-paced environment