Digital Marketing Manager

Salary: £54,000 – £60,000 per year

This premium supplier of flexible office space solutions is looking for an experienced Digital Marketing expert, who is ideally adept at using Hubspot to join their London team. You will be a self-starter, with good technical skills in SEO, who is able to multitask and manage front end digital marketing activity.

Purpose and scope of the role:

To maximise the commercial performance of all marketing platforms, drive website conversion, maximise lead generation and further support sales conversion targets.

The role covers the website, marketing automation, CRM, search marketing and management of data

The role focusses on the distribution of content, and management of channels, and not the creation of content or brand management

Duties and responsibilities

* Develop the website plan and manage agencies to deliver the plan

* Ongoing split test programme

* Optimise Chatbot

* Landing page development

* Ongoing upgrades

* Uncover opportunities for improvement through analysis of data

* Manage HubSpot

* CMS

* Email Marketing automation

* Advertising

* Recommend new marketing platforms and create business cases as appropriate

* Execute and measure all paid advertising activity

* Proactively suggest areas for improvement and project manage all new initiatives

* Produce Monthly Marketing Report

* Liaise with the Content Marketing Executive, who will supply all content, and ensure that all content is published on a timely basis

* Manage all suppliers who provide services in the above areas

Experience requirements

* Experience of using all HubSpot functionality is essential

* Demonstration of results achieved through HubSpot

* Marketing degree or equivalent qualification

* Minimum of 3 years’ experience in a commercial marketing environment

Essential skills

* Solutions-focussed

* An ability to get things done quickly in a pressurised environment

* Can process ideas and turn into simple communications to persuade others

* An openness to new ideas

* Forensic attention to detail & an eye for process

* Numerate, with an understanding of how Marketing KPIs affect the performance of the business

* Excellent organisation skills

* Strong project Management skills