Head of Marketing
Full job description
James Newbury
Salary: £72,000 per year
So if you are up for an amazing challenge and really want to put your Marketing prowess to the test, we have a unique opportunity for you as Head of Marketing!
This role requires an all encompassing, dynamic, tenacious, highly creative individual with a proven track record and it is not for the faint hearted but the bold, creative and determined!
The Company
this is a technology services company that is revolutionising the way solutions providers can be completely verticalized to provide the best experience to their customers by maximising their business performance through this revolutionary technology. It brings innovation and collaboration with it clients to solve business challenges and better performance with technological enhancement services provided by our client from cyber security, to technological infrastructure for secure remote working to enhanced digital performance.
This is an amazing time to join the company as it is in its early stages and is experiencing amazing attraction – and they need that Head of Marketing to really be a pivotal person in this exciting journey.
Overview
this is very much a hands on role reporting directly to the Sales and Solutions Director who is based in London.
The role requires an individual that has the both the ability to be strategic in their marketing approach but also be reactive and hands on with the day-to-day requirements to ensure the delivery of the marketing strategy/plan. You will be responsible for every aspect of marketing from events, to social media. From emails to website upkeep – this truly is a versatile, all things marketing role.
As a creative, innovative marketeer, you will be responsible for creating, planning and collaborating with the BDM team – so tenacity and the ability to push back and challenge is sometimes required to these highly skilled and experienced tech execs.
You will be responsible for creating the overarching marketing strategy focusing on short to long term objectives as well as producing commercial outputs from your marketing efforts, deploying a successful brand and marketing campaigns and activities from idea to execution.
Day to Day Responsibilities
- Value Creation – understand key market dynamics through and end-to-end digital marketing strategy, specifically marketing automation, content creation and lead generation through inbound and outbound channels.
- You will be responsible for advising on and managing content creation and campaign execution, including building infographics, eBooks, videos, social assets, blogs, etc all delivered under the brand guidelines owned by you.
- Influencer relations – you will be responsible for building and creating influencer relationships to max the company brand.
- Marketing and Sales Performance – Create, optimise and measure metrics-driven the campaigns, activities and initiatives to review ROI
- External Working Relationships – as the custodian of the brand you will be providing pragmatic and commercial marketing vision for the business and the marketing strategy. You will work closely with external specialists and build relationships with the companies technology partners like Cisco and techdata.
- Innovation – you will be someone who continuously seeks to innovate and create in the world of marketing, creating an environment where new ideas and initiatives are generated and implemented
- Budgets and Housekeeping – you will be responsible for regular monthly reporting to senior management, including the executing of the marketing plan, preparing and managing monthly/ quarterly marketing budgets and successes/ developments. In support of SMART goals, reporting progress against marketing plan, marketing metrics/kpis on website traffic, Social Media engagement, events, campaigns etc
Skills and Experience Required
- Marketing degree or relevant field
- Creative, warm, accommodating and trustworthy with the ability to build and develop relationships quickly
- Super organised with excellent atd and a great eye for detail and determination to get things done professionally and on time
- Proven work experience as a Head of or Manager in Marketing ideally within the B2B technology sector to be able to really engage and understand the product
- A great understanding of marketing strategies and how to develop and implement them, the content required, the promotion of it and performance metrics to support and guide the BDM teams efforts for a more positive and effective outcome
- A proven track record of managing multiple marketing projects and campaigns
- A solid knowledge of digital platforms, web analytics and Google AdWords
- Experienced with CRM software ideally Salesforce and Pardot
- Leadership skills with the ability to prioritise goals
- Excellent professional written and verbal communication skills
- Ability to independently follow through and meet deadlines
- Knowledge and experience of various software programs inc MS packages and Outlook to a high level. Digital technology or equivalent marketing automation exprience would be ideal!
Benefits and other information
Location: HO in London and MK but you will be remote working with the ability to attend regular team meetings at the London HQ
Salary: up to circa £60,000 for the right person with the right experience and qualifications
Hours : Mon-Fri 40 hrs per week (office hours with some flexibility)
Benefits: 22 days holidays plus statutory bank holidays
Performance related bonus
Reward Gateway – discounts on hundreds of retailers as well as physical, mental and financial wellbeing rewards
Company pension (after 3 months)
Life Assurance (after qualifying period)
This role is to start asap so if you believe you have what it takes to be the Head of Marketing at this exciting forward thinking futuristic technology company, then please send your CV to James Newbury Appointments for review. If you do not hear back within 5 working days, unfortunately you will not have been shortlisted but we would love to say thank you for your application and wish you success in your search.
To apply for this job please visit definitejobs.co.uk.