Digital Marketing Executive

Title: Digital Marketing Executive

Location: Wirral

Salary: £36,000

My client is an established insurance business offering both mainstream and niche insurance products to consumer and business customers. They employ an excellent team of sales people/underwriters who are very good at converting leads in to business. A new position has come up within the company for a Digital Marketing Executive to join the business and increase the amount of leads through better search engine rankings, social media, brand awareness and email marketing.

The Role

You will be responsible for creating and implementing the company’s marketing strategy. This will be a digital marketing strategy however, there may be a need on occasion to embrace traditional marketing methods also. Your main focus will be lead generation, increasing the amount of leads that the sales/underwriting teams have to close. Your primary focus will be on improving search engine rankings of the company’s associated websites. You will form an opinion of the websites UX (user experience) offering critique where necessary as well as forming appropriate syndicate relationships. You will also be responsible for email marketing in order to drive up the number of enquiries/quotation requests. Finally you will create a better brand awareness using social media and other associated methods.

The Person

You will have worked in a similar position for at least two years, having worked on SEO, Email marketing and social media. You will be an expert in afore mentioned techniques and be able work autonomously as there is no-one else in the business in this role. You will be self-motivated, driven and show a desire to improve the level of leads coming in to the business.

Location

The role is on the Wirral and is easily commutable from Liverpool, St Helens, Warrington, Wrexham, Northwich and Chester.

You will already be working as a Digital Marketing Executive, Digital Marketing Manager, Digital Account Manager or SEO Specialist.