CRM Executive
Full job description
TBC
Salary: £38,400 per year
CRM Executive – Remote Working – Flexitime – up to £32k.
The Role
We are looking for an ambitious, energetic CRM Executive to develop the email channel, manage post-purchase customer engagement and help grow the value of the customer database within our dynamic and entrepreneurial business.
Responsibilities
* Set-up and send regular post-purchase communication
* Manage promotional emails, from content planning, creation, testing, deployment and analysis
* Review, map and improve customer journeys [welcome, preferences and lapsing]
* Review the set-up of automated and triggered journeys and make improvements
* Produce regular reporting and monitoring of all email communications
* Establish email performance benchmarks, recommend actions to improve email and other post-purchase
* Work with Designers and to grow OR, CTR and Conversion rates
* Develop database segmentation
* Own A/B and multivariate testing plan and take action based on results
* Work with customer services to monitor pain-points and provide service email solutions where required
The Person
* At least 3 years’ experience in a similar role managing emails and data analysis
* Experience using an email platform
* Experience working with databases, database analysis and segmentation
* Understanding of GDPR compliance
* Numerate and analytical
* Strong working knowledge of Google Analytics
* Ability to work proactively in a fast-paced environment
* Impeccable organisation and time-management skills
* Ability to keep projects moving and ensure deadlines are met
For more information please send over an updated CV and we can discuss further.
To apply for this job please visit definitejobs.co.uk.