CRM Executive

Salary: £30,000 per year

CRM Executive

Full Time – Permanent

Hybrid (3 days Office, 2 days WFH)

Near Chester

£25,000K

An exciting opportunity has arisen within our client’s Marketing team which are based near Chester as a CRM Executive.

Purpose of the role

You will support the CRM agenda within marketing, continually optimising and evolving their CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and lifetime value of customers. 

Key Accountabilities

• Perform day-to-day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.
• Campaign activity focused on, but not limited to, trade, cross-sell and upsell communication
• Coordinate with Trade Managers and design resources to procure creative assets.
• Coordinate with wider marketing and Trade teams to develop campaigns and share results
• Manage relationships with UX and design team to share learning and drive engaging content
• Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.
• Apply knowledge of best practice eCommerce techniques, campaign selections and personalisation as well as reporting and results in interpretation 

Skills

• Ideally, 2 years creating CRM communications but not essential
• Experience with A/B testing
• Hands-on experience in building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notification
• Knowledge of CRM best practices and benchmarks
• Retail industry preferred although not essential
• You need to be results driven and commercially aware
• You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Attitude

• You need to have excellent attention to detail and a strong work ethic
• An excellent communicator with strong verbal and written skills
• Key Stakeholder management
• You need to be motivated, driven and determined
• Agile and responsive to trading requirements
• Comfortable with working under pressure

Desirable Skills & Knowledge

• Strong understanding of CRM cross-sell/upsell techniques – essential
• Strong understanding of campaign implementation – essential
• A/B testing – essential
• Marketing automation tool experience – preferred
• Salesforce – Exact Target/Marketing Cloud experience – preferred
• Google Analytics – Essential
• Excel – Essential

 Make a difference in your career, our client expects a lot but you’ll get a lot back in return. They will help you grow and develop your career and give you the freedom to show that you really care. 

Alongside this, they can offer you

A very competitive salary with an excellent benefits package

25 days holiday, plus 8 days bank holiday

15% store discount, 30% club individual restaurant discount

Parking

Double discount weeks

Highly subsidised restaurant onsite with their own Michelin Star Chef!

Subsidised Costa onsite

Discounted gym membership

Charity fundraising events

Educational sponsorship

Enhanced maternity/paternity leave

Long service awards

Horizon Recruitment Solutions Ltd is an equal opportunities employer and is acting as a Recruitment Agency in relation to this vacancy.