CRM Executive

Salary: £30,000 – £32,400 per year

The appointee will have an understanding of retail betting and proven ability where the seamless transition of customers across our multiple channels is concerned.

Role Purpose

As a CRM (Customer Relationship Management) Executive, the successful candidate will report to the Head of CRM and work within a team whose focus it is to assist and implement campaigns to attract new customers as well as retaining and re-activating existing bettors across our online and retail channels.

The ideal candidate will be proficient at using Microsoft packages, be a good time-keeper and excellent communicator.

As a business, our focus is on encouraging customers to interact with our various platforms, both in-shop and online, and developing ways to support this initiative will form a major part of the role.

There is considerable room for growth and progression within both the CRM and Gibraltar-based teams, making this an ideal opportunity for an energetic and determined individual.

Core Responsibilities

Campaign Execution:

Create campaigns in line with existing CRM guidelines.
Ensure campaign briefs are submitted on time and all relevant stakeholders are communicated to
Create marketing assets like email, SMS, push messages, onsite inbox and terms pages
Adhere to campaign QA process prior to ‘go live’
Ensure campaign awareness across the business
Campaign reporting

Report on campaign success metrics such as conversion and retention rates
Document weekly and monthly results for all campaigns

Job Competencies:

Strong knowledge and understanding of eCommerce and online marketing practices
Understanding of web technologies and their application
Strong numerical and analytical skills
Ability to create and implement processes
Able to work with multiple business units to achieve objectives
Experience in email marketing tools and systems
Strong knowledge of the Microsoft Office portfolio

Role Requirements:

Prior experience in a gaming or sportsbook environment, not necessarily in the same role, is preferred but not essential
Familiarity with HTML, comfortable working with numbers and using Excel
Have good content writing skills and an excellent command of both written and spoken English

If you have the required skills & experience please get in touch ASAP.

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