Marketing Manager

Marketing Manager
Our Client based in Central London is an international specialist insurer and reinsurer. They provide market leading products and excellent service to individuals and businesses with unusual and often complicated insurance needs.
They cover reinsurance and insurance risks that range from marine, terrorism, aerospace, technology, media and professional indemnity through to high value personal insurance, such as homes and contents, fine art, luxury motor, and kidnap and ransom, and are market leaders in many of their chosen areas.
They are not a mass producer of insurance policies but focus on key areas of expertise and strength and do business according to their core values of courage, quality, integrity and excellence.
The Team
Recently created to reflect our ambitious growth plans for the UK business, the Broker and Partnerships Marketing team are a dedicated team responsible for developing and implementing marketing strategies to drive new business growth through our intermediary sales channels. Working closely with the brand, digital and content teams they deliver outstanding multi-channel campaigns supporting the full suite of specialist Home and Business insurance products.
Our Client offers an environment where you are encouraged to develop with the team and this is an exciting time to be joining this fast growing organisation. There will be plenty of opportunity for on the job career development within a supportive environment.
The role and you
Working as part of a team you will be responsible for delivering the annual marketing plan to help support the UK retail business achieve the objectives for Art and Private Client (APC) and Professions Specialty Commercial (PSC) products sold through insurance brokers in the UK and Ireland. You will be responsible for taking and interpreting a brief from internal clients and executing successful campaigns.
This is an outstanding opportunity to develop your skills in a financial marketing environment for a respected consumer brand and contribute to the successful delivery of our marketing strategy.
Key Responsibilities:
• Develop and execute the annual broker marketing plan, including:
Devising innovative campaigns to launch or promote different products using the full mix of marketing channels, including press, direct mail, events, online display and social media. Ownership of one websitek – making sure that content gets updated and refreshed to drive engagement and use. Monitor feedback and site analytics to consistently improve our dialogue with brokers. Own all email communications to brokers
• Relationship management with key stakeholders (internal and external) to ensure marketing plans add-value to the business and are executed in a timely and cost effective way
• Assist brokers in the execution of their own marketing activity – we provide brokers with a consultancy service so you will be attending broker meetings and providing marketing advice and guidance on best practice.
• Monitoring of all activity, reporting on key metrics to demonstrate the success of campaigns (including ROI, web traffic, email click-through rates)
• Ensure the brand is consistent with brand and digital guidelines in all activity.
• Regular communication with stakeholders in the wider marketing team to ensure we are using/sharing best practice and build strong relationships with other departments (including claims, operations and compliance) to obtain support, input and approval
• Liaise with agencies and third party suppliers across a range of disciplines to execute marketing activity
Person Specification:
This is a high profile role within the business as you will be liaising with senior stakeholders on a daily basis and supporting key relationships with our brokers. It will suit a motivated, self-starter who is ready to take the next step and take full ownership of an annual marketing plan and budget, in a supportive team environment. You should be confident giving your opinion and challenging others with respect to help you actively seek a better way of doing things.
Essential:
• Degree educated, with proven marketing experience and a passion for delivering, campaigns that deliver measurable success
• Understanding of intermediary channels and how to use marketing within them to reach end customers (in both B2B and B2C environments)
• Ability to liaise and build relationships at all levels, particularly with senior stakeholders and agencies
• Be creative and pragmatic – you will be able to provide recommendations to amend the marketing plan where necessary to achieve sales goals
• Have a clear customer focus and familiarity of using market insight to target audiences, including an appreciation of customer buying cycles
• Proven track record of using marketing to drive profitable sales growth and strong analytical skills, including experience monitoring the effectiveness of marketing campaigns
• Excellent communication skills (written and verbal) coupled with strong organisational capabilities and attention to detail
• Have a natural interest and passion in brands and how they can be used to drive customer demand

Preferred
• Completed or enrolled in CIM qualification
• Budget management experience
• Awareness of marketing regulation (data protection, internet advertising codes) and Financial Conduct Authority regulations governing communications