Paid Media Manager (Ppc and Social)

Salary: £36,000 – £48,000 per year

Role Purpose

This is a key role in the global digital marketing team responsible for creating and executing world-class B2B paid media campaigns to grow engaged audiences in key growth sectors. The role will work with our regional marketing teams and ABM marketers to create impactful paid campaigns across a range of channels including Google Ads (search and display), Bing, LinkedIn and Twitter ads. This position will report to Senior Digital Marketing Manager and form part of a digital centre of excellence that executes digital campaigns, builds data analytics connections and reports, and grows targeted audiences to boost engagement with our brand.

About the Day to Day Responsibilities of the Role

* Create effective PPC and Paid Social strategies and plans – ensuring ROI is maximised across all campaigns

* Lead on execution and ongoing optimisation of paid, display, retargeting activity and work with the social media team to support paid social campaigns

* Regularly research search trends and conduct keyword and competitor research

* Devise, implement and report on a variety of experiments to support scaling our activity including testing of audiences, creative, ad formats and copy across platforms to optimise campaigns

* Own regular reporting of paid channel performance and delivery of suggestions to improve

* Deliver training and consultancy to wider campaign teams to get the best out of paid channels to meet their objectives

* Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels

* Work with content and web teams to provide excellent digital experiences as part of our paid campaigns

* Manage the paid digital budget working with the regional campaign teams