Marketing Manager

Salary: £48,000 per year

Role Description

A key member of the Marketing and Communications team, the Marketing Manager will lead on developing the Company brand in association with the Communications Manager and marketing strategy planning in delivering targeted campaigns to increase business opportunities.

Key Responsibilities
This is a new role within the organisation and the Marketing Manager will be pro-active in the full range of marketing activities including:

· Building and executing a marketing strategy for the Company
 Work with the Communications Manager to develop the Company brand and secondary brands
 Working closely with the different areas of the business to understand their priorities, plans and opportunities
 Working closely with the Business Development Manager to ensure a consistent and co-ordinated approach from careful strategic planning and positioning
 Engaging in networking opportunities
 Managing existing client expectations and relationships along with growing our business by fostering and developing new relationships with new clients and prospects, with the aim of developing strategic partner relationships wherever possible
 Analysing client and market data to develop a targeted approach to enable the Business Development Manager to initiate contact, secure new business and upsell services to existing clients
 Planning and overseeing new marketing strategies
 Maintaining and reporting on a new business pipeline planner
 Keep abreast of trends and changes in the industry and wider business world
 Produces reports and recommendations concerning marketing strategies for senior management
 Undertakes market research and plans, manages, and executes offline and online marketing campaigns to drive revenue growth of different service lines and report on performance and learnings
 Understand overall business objectives and contribute to strategic direction.
 Work closely with internal stakeholders and external agencies to achieve business growth
 Keep up to date with the latest trends and best practices in digital marketing and measurement

Person Specification

 Marketing degree or equivalent
 CIM Membership (desirable)
 Experience of working on a start-up and developing a marketing strategy and programme
 Excellent verbal and written communications skills
 Ability to demonstrate extensive experience as a marketing executive
 Experience of working for a company providing services rather than products
 Experience of working in the facilities maintenance industry (desirable)
 Able to build constructive relationships with stakeholders and to work cooperatively and effectively within and across teams
 Excellent attention to detail
 Confident, tenacious and resilient
 Self-starter, enthusiastic and creative
 Personable and approachable with an ability to influence and change mindsets at all levels of the business through personal credibility and impact