Marketing Manager

Job Title: Marketing Manager
Location: Fulham, Putney, Chelsea, Kensington, Hammersmith, Knightsbridge, Richmond, Chiswick, Gunnersbury, Kew, Ealing, Kingston upon Thames
Salary: £42,000 – £45,600
Evolve Recruitment are currently seeking a motivated and experienced Marketing Manager for their established client within the events sector. This is an opportunity to join a growing and fast-paced portfolio of events in the telecoms sector. We are looking for an experienced event marketer in a similar role with a proven track record of planning and implementing successful campaigns for B2B events (both conferences and exhibitions).
Main Responsibilities
• Develop marketing strategy, in conjunction with the Head of Marketing and Event Director, across the portfolio of events
• Develop detailed market knowledge (including competitor landscape) and use this information to drive the growth of the portfolio
• Contribute to project development and influence strategic planning and investment decisions; identify key market drivers and areas of risk and opportunity particularly at research stage of campaigns
• Map the size of the market for each event, identify gaps in the database and put together data build plans which ensure the database represents the entire universe by the time campaigns start and that this data is maintained and continues to be built out over time
• Make database selections which enable us to target different target audiences with appropriate messages
• Planning and implementing integrated marketing communications campaigns for each event, using all aspects of direct response marketing – direct mail, email, digital/web, PR, advertising, social media etc
• Provide accurate ongoing monitoring of all aspects of campaign effectiveness and KPIs, taking appropriate contingency activity where required
• Ensuring that all activities are executed efficiently, on-time and within agreed budgets
• Provide the Head of Marketing with weekly on-going and post campaign effectiveness reports, and make recommendations to drive continuous improvement and achieve revenue targets
• Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
• Develop relationships with, and gain maximum value from, media partnerships in order to gain maximum exposure of our events to relevant audiences
• Work with the Production team to plan and deliver content to underpin our marketing activities and lead generation
• Manage, monitor, maintain and regularly review relationships with key suppliers to ensure highest levels of service are continuously delivered
• Work closely with the Sponsorship/Exhibition and Delegate sales teams, providing a lead pool (researched and enquiry driven) for them to target
• Remain up-to-date with latest communications tools and continuously assess their deployment to improve marketing effectiveness
• Promote a culture of testing and change to continuously drive improvement
• Effectively manage the relationship with the Small Cells World Forum (key strategic partner for our events)

Skills, Experience, Knowledge

• Previous experience in a similar role with a proven track record of planning and implementing successful campaigns for B2B events (both conferences and exhibitions)
• Excellent project management, planning and organisational skills
• Excellent interpersonal and communications skills; ability to challenge the status quo and sell ideas persuasively
• Excellent stakeholder management skills
• Excellent financial management skills
• Highly literate and numerate
• Ability to work independently and as part of a small team
• Experience of working collaboratively with Sponsorship & and Exhibition and Delegate Sales teams
• Experience of working with CRM systems
• A tenacious ‘can do’ approach and the ability to work on multiple projects simultaneously
• Strong sense of personal accountability

If you feel you meet the criteria listed above, apply to Evolve Recruitment, Kingston upon Thames today