Senior Product Marketing Manager

Senior Product Marketing Manager

Location: Home based, travel nationwide

Product Mission Statement
To maximise the profitability of existing products, identify new products and co-ordinate their successful launch, ensuring successful market penetration by creating value propositions that reflect real market, customer and technology requirements with clear commercial benefits.

Objectives
As Senior Product Marketing Manager, you will line manage a team of Product Marketing Managers whose core responsibilities are to build solutions from inception, through to managing the full lifecycle, including the co-ordination of marketing activities for both the new and existing products in the portfolio. You will support the crafting of the internal, external messaging and positioning for all products in the Product Marketing portfolio, developing innovative marketing programs that drive demand. Attention to detail and an eye for quality along with the ability to grasp and translate technical capabilities into benefits are crucial. In your role as Senior Product Marketing Manager you will be the point of contact for all commercial third party product launches and ongoing campaigns ensuring that we maximize on the these opportunities.

Key Responsibilities

Line Management
* Line Manage a team of 3 Product Marketing Managers, ensuring a strong program of CPD is done and up to date.
* Ensure that every member of staff has a set of quarterly objectives which are measurable (SMART) and any action is taken to support the delivery of these objectives
* Support and mentor the members of the team to deliver to the standards set out in the Product Process

Identification of New Solutions
* Identify new needs within the market and take these through the different stages of the Product process
* Develop and maintain Business Cases – Ensure that there is appropriate levels of information for the board to make a conclusion as to the viability of initial and continued spend, the Business Case should include:
o Business Case narrative
Describe the market need
Proposed solution
Value Proposition (by segment)
Customer and Company benefits
Market Analysis
Financials
Competition
Risks
Recommendation (Build, Acquire, Partner)
* Future gaze – Look for new and future trends in the market, to ensure that the products in your portfolio are the market leading solutions
* Ensure that all Business Cases and Product Vision documents for your portfolio of products are up-to-date and ensure this is communicated and understood by the business.

Third Party Launches
* Develop product positioning and messaging that differentiates our commercial third party products in the market and segment
* Sales enablement – communicate the value proposition of the third party products to the sales and marketing teams, develop the sales tools that support the selling process of your products
* Product launch – plan the launch of new third party products, releases and manage the cross-functional implementation of the plan
* Market intelligence – be the expert on your potential customers and competitors
* Demand generation – develop the strategy and manage the marketing programs that drive demand for all commercial third party products

Essential Experience/Skills

* Strong experience as a Product or Product Marketing Manager
* Experience as a Senior Product Manager with Line Management responsibilities
* Appreciation of how a school’s MIS product benefits school management and strategic planning.
* Excellent knowledge of the changing UK education landscape, particularly Academies.
* Experience of developing business cases.
* Creativity and innovation, underpinned by commercial awareness.
* Excellent writing and presentation skills.
* Excellent communication and time management skills.
* An eye to detail

Follow Capita on Follow Capita on Capita Resourcing welcome applications from all suitably qualified people regardless of gender, race, disability, age or sexual orientation.

Capita Resourcing is a trading name of Capita Resourcing Ltd. Services offered are those of an Employment Agency and Employment Business. Applicants will be required to register with us.