Senior Marketing Manager

Industry Sector – Alternative Finance / Fintech
Position – Senior Marketing Manager
Salary – £60,000package
Location – Nationwide

The Senior Marketing Manager is responsible for raising and maintaining the profile of the company both regionally and nationally among prospective target clients and potential staff.

They will organize the outward presentation of the company to help build long-term relationships with our existing clients and partners, and drive activity to attract and convert and yield new business opportunities in line with the Sales Strategy.

Main Responsibilities:

• Work alongside the Sales Director to develop a Sales-Led marketing plan across all marketing activities.
• Define and propose the budget for all elements of the marketing plan and secure Finance Director approval.
• Develop a suite of metrics to enable effective monthly measurement of all marketing activity.
• Implement the agreed strategy whilst being dynamic in reacting to market interest and opportunities.
• Write or, where necessary, co-ordinate the engagement of third party professionals as required to help write content for internal and external publication e.g. blog posts, press releases, advertorials, sales collateral and.,
• Co-ordinate lead generation activity utilising third party professionals where appropriate.

Skills and Experience

Essential:
• A minimum of 2 years working in a marketing department or design agency, demonstrating hands-on practical experience.
• Strong grasp of general marketing principles.
• Experience of SEO / digital marketing, especially use of content, social media and email.
• Strong IT / Software skills as used across all marketing disciplines.
• Strong Project management skills.
• Confident manner with excellent interpersonal and communication skills.
• Demonstrable passion, integrity, creativity, energy.

Desired:
• Experience of marketing financial products, beneficial if within Commercial Loans and Alternative Finance
• Experience of relationship management of partners – Introducers / Accountants / Banks
• Experience of Content Management Systems.
• Experience across social media management tools.
• Experience of graphic software.

If this role is of interest, please submit your CV.