Product Marketing Specialist

(Product marketing, Marketing, Strategy, P&L, KPI, Education, Plymouth)

Product Marketing Specialist – 12 Month Contract – Plymouth – Leading Training Provider

Salary: £114 – £126per day

My client, a leading training provider is urgently recruiting for a Product Marketing Specialist to join their fast paced Marketing team.

Role purpose:

To work with the Head of Marketing to manage the product marketing activities, to develop new and existing open and standard products (training programmes) and the product marketing strategy, messages and activity plans to achieve revenue and profit targets.

Key responsibilities:

Develop and agree product marketing strategy (positioning/USP’s/promotional strategy/ partnerships/NPD) for specific business areas (notably open and standard training programmes) to achieve strategic growth targets.
Develop, implement and manage the marketing activity plan to optimise budget investment and achieve the strategy and goals for open and standard products.
Gather, collate and feedback to the business accurate reports of market information to optimise sales performance and new product and service opportunities, to increase the company’s competitiveness.
Track, accurately record and present performance against designated KPIs in order to measure the success of the strategy and activity plans and to allow for the development of tactical activity plans where required.
Manage the product review process and ensure the development and management of the course portfolio in order to increase the demand and profitability of courses.
Working with the Head of Marketing, develop differentiated and compelling communication messages and USP’s (including developing copy) appropriate for the target audience and in order to ensure products sell and targets are hit.
Coordinate product training across all sectors for sales & customer facing teams to ensure individuals can effectively sell to and assist customers and prospects.
Implement and contribute to the development of effective cross-functional working processes and relationships to facilitate the delivery of departmental strategy.*This is an urgent requirement and interviews will start ASAP*

Please apply