Pr Account Manager

Salary: £30,000 – £36,000 per year

Position: PR Account Manager

Location: Manchester

Salary: 25-30k GBP + Pension

We will look at anyone who lives an hour away from Manchester.

All candidates MUST be from a PR background.

There is no commission with this role.

Working Hours:
9-5.30pm
Flexible Working.

Team Setup:
6 in the PR team currently
2 ADs, 2AM, and 2 AEs
Reporting to the account director.

Benefits:
Pension
23 days holiday rising to 25 after 1 year.
Birthday off.
Leave early on Fridays.
Health Cash Plan.

REQUIREMENTS / EXPERIENCE
– Minimum of 3 years PR agency experience as an Account Executive or Senior Account Executive
– Self-motivated and confident
– Pro-active and requiring minimal supervision

KEY SKILLS
– Excellent client communication skills both verbally and via e-mail
– Excellent research and writing skills for a variety of situations and audiences
– Excellent media relations with the ability to ‘sell in’ and develop pro-active stories
– Excellent organisational skills and attention to detail
– Ability to lead client meetings and become the main point of contact for clients
– Ability to take part in new business meetings
– Ability to cross-sell other services and develop clients
– Ability to manage junior members of the team

RESPONSIBILITIES / DUTIES

Client management
– Develop an understanding of client business and industry issues
– Establish yourself as the main day-to-day point of contact for clients and maintain – professional and effective relationships
– Ensure service levels are maintained to agreed levels, escalating issues as appropriate
– Communicate effectively with clients both on the phone and via e-mail
– Seek out opportunities for your clients and present ideas to them
– Ensure you are compliant with Peppermint Soda procedures for best practice at all times
– Lead client meetings, if required, and ensure the meeting runs smoothly
– Manage agendas, activity reports and contact reports for clients

Research & writing skills
– Research and write press releases & technical features for clients from a variety of sectors, within tight timescales
– Write blogs and social media posts on behalf of clients & the agency
– Ensure high standards of grammar and accuracy are used at all times and assist in quality control/proofreading

Media relations
– Develop a good understanding of UK and/or foreign media as appropriate
– Research and develop media lists and lists of bloggers/influencers where appropriate for specific clients/projects
– Liaise with selected media/influencers and develop strong contacts
– Manage press ring-rounds e.g. exhibitions and product launches
– Ensure ‘sell in grids’ are completed for both press releases and proactive calls
– Monitor and track press coverage and present in Peppermint Soda format

Social media management
– Understand when to use different social media channels and how to effectively use each one to gain maximum publicity
– Manage social media planners and make ad hoc posts and scheduled posts as required
– Manage the compilation of reports on social media coverage

Creative thinking
– Take part in regular team and individual creative brainstorm sessions to develop ideas proactively for clients
– Be able to communicate your ideas effectively to the rest of the team
– Organisational skills and attention to detail
– Be able to juggle workload across a number of clients
– Demonstrate effective time management, completing tasks in a timely manner in order to meet deadlines
– Manage the organisation of events, photo calls, press conferences and other client activities

Marketing services management
– Have a good understanding of the wider aspects of marketing, including design, -print, photography, video, e-mail and website development
– Have good relationships with key suppliers and negotiate favourable prices for clients/the agency
– Manage the production of quotes digital and design projects, ensuring mark-up is added for third party costs
– Manage small to medium-scale design and digital projects, working with the in-house studio and liaising with clients as appropriate
– Manage supplier briefings, photographic shoots etc.

Media buying & social media advertising
– Research paid media opportunities for clients
– Negotiate prices on behalf of clients, obtaining agency commission where applicable
– Ensure the timely delivery of advertising copy/artwork to meet media deadlines
– Have a good understanding of the various social media advertising channels e.g. Facebook, Twitter and LinkedIn and the various forms of advertising e.g. promoted posts, creative ads etc.
– Manage & execute social media advertising campaigns as per strategy

Account development & new business
– Attend pitches as part of a new business team and contribute to new business proposals
– Look for opportunities to develop your clients, whether by increasing their consultancy days, developing campaigns, or cross-selling other marketing services

Line management
– Mentor junior members of the account management team and cover their duties if necessary
– Monitor progress of work and workload of junior members of the account management team
– Escalate any team issues to senior management as appropriate

Contact Person: Elvis Eckardt