Marketing Officer

Salary: £31,200 – £36,600 per year

Our client is looking for a Marketing Officer

Client Details

A leading organisation

Description

Summary of Key Duties and Responsibilities:

From marketing planning to the delivery of targeted campaigns and conversion tactics, we’re looking for a passionate and creative marketer, able to deliver the following:

• Conversion – Create and implement marketing activities that deliver conversion of student recruitment applications e.g. offer holder days, CRM plans, direct marketing
• Brand Identity & Proposition – Work with the Academic Schools Marketing Manager and relevant Head of Schools to shape and implement the brand identity to showcase School USPs, in line with Heriot-Watt brand development
• Content & Social Media – Delivery of content and social media campaigns that showcase students, programmes and academic activities within the STEM subject area, working closely with the Content & Social Media team
• Resource Coordination – recruiting, managing, and coordinating student engagement team (brand ambassador Street Team)
• Website Content – Develop website presence and content, closely aligned to Heriot-Watt digital roadmap
• Events – Supporting student recruitment in virtual and on-campus and events that attract, engage and convert prospective students e.g. Open Days and Offer-Holder Days
• Reporting – Provide regular reports on student recruitment campaigns and effectiveness, shared with School and MRAC colleagues
• PR, Media & Alumni Engagement – Maintain and nurture external reputational awareness
• Stakeholder Management – Develop and maintain excellent working relationships with academic and professional service colleagues, including Director of Administrations and Head of Schools, as well as programme leaders and wider MRAC colleagues

Profile

A candidate with relevant experience

Job Offer

Superb environment and excellent salary