Marketing Manager (Dutch Speaking)

Salary: £32,400 per year

Diamond Search Recruitment are delighted to be supporting our client, a leader within their sector, who work with businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide. Recruiting for a Dutch Speaking Regional Marketing Manager (maternity cover), this is a full time role working 37.5 hours per year for approx. 7-8 months (ending 19th February 2022). This role offers a salary of up to £32,400pro-rata. This exciting opportunity will be remote based.
Who we’re looking for:
The Regional Marketing Manager will be responsible for defining the local marketing requirements for the Dutch speaking region (the Netherlands and Belgium), devising a strategy which is overall aligned and in-keeping with the main Western strategy and high level corporate goals. Working alongside the Western Marketing team, closely with the local Dutch Sales team, as well as other function leaders such as Product Management, this role will consist of carrying out a range of marketing initiatives, from initial idea generation and planning, through to implementation, execution and result analysis, with the aim to drive demand for the company’s B2B products/solutions, within its key business segments.
The role will entail working with key marketing technology platforms for lead nurturing, email and web, as well as Salesforce CRM to implement strategic marketing programs, including solution/product webinars, online marketing campaigns, email nurture programs, social media, SEO/SEM, database management, events and more.
Responsibilities:
The ideal candidate will be a self-starter and experienced marketing tactician, capable of executing a variety of programs that generate high quality leads and create demand to support B2B sales initiatives. Your responsibilities include:
* Manage marketing activities based on a marketing plan for the Dutch speaking region/countries, including implementing marketing planning processes, monitoring ROI, regularly evaluating its success and implementing amendments as necessary
* Communicate an effective marketing strategy and vision to the local sales team, achieving their buy-in and commitment to new ideas, initiatives and solution launches. Achieve sales and marketing alignment, capturing feedback, while identifying opportunities to drive regional revenue
* Implement a range of marketing programs and demand generation initiatives to drive awareness and lead generation, comprising of, but not limited to; PR, webinars, email marketing, digital marketing, social media, web and more, that deliver on pre-defined awareness /lead generation goals and revenue objectives
* Research and analyse local market trends and opportunities, including existing customer/prospect data, identifying and sharing information and ideas for new initiatives for the Dutch region and the wider organisation
* Manage the Dutch content strategy across the company local website, social media platforms, blog and more, developing new content to support product/solution campaigns and demand generation activities, including but not limited to: white papers, eBooks, blog articles, newsletters, sales messages, webinar copy. Fully supporting local sales needs, providing materials as necessary including PowerPoint presentations, product sheets, case studies, competitive intelligence, comparisons, etc.
* Utilise and optimise demand generation systems and marketing tools including CRM (Salesforce), marketing automation system (Pardot), CMS (Bespoke) and other analytics and reporting tools
* Analyse and report on a range of local Marketing KPIs, which fully integrate with the Western Marketing Teams KPIs, including program statistics, in order to track and prove results (ROI) and campaign success (or failure) to influence future strategies.
Knowledge, Skills and Experience:
* Understanding of the local market with the ability to translate business product/solutions segmentation needs, as well as sales and customer requirements into marketing strategies and demand generation programs
* Demonstrate an understanding of the marketing discipline and marketing mix, including audience, targeting and range of marketing vehicles
* Knowledge and understanding of modern marketing techniques in a B2B software sales process (leads, pipeline, funnel, opportunities, revenue contribution)
* Ability to work closely with strategic partners, customers and third parties
* Excellent interpersonal and communication skills, both verbal and written
* Team-oriented disposition with ability to facilitate intra-group collaboration
* Ability to thrive in a fast-paced, deadline driven and dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change
* Self-starter with the ability to effectively manage multiple projects and see them through from inception to completion, whilst managing a set local budget
* Strong strategic, analytical, project management and communication (oral and written) skills
* Knowledge of industry email marketing and email/spam law best practices by region would be an advantage
* Marketing experience, preferable creating successful B2B campaigns
* Fluency in English and Dutch language (written and spoken)
Technical Proficiencies:
* Hands on experience with CRM systems (i.e. SalesForce), marketing automation (Pardot Software), and CMS platforms preferred
* Mastery of MS Office including PowerPoint, Excel and Word required
* Knowledge of Adobe Creative Suite (Illustrator, Indesign) and other video/graphic programs highly desirable but not essential
* Understanding of Internet and online marketing processes
Apply today!
Diamond Search Recruitment is acting as an Employment Agency regarding this vacancy.