French Speaking Emea Marketing Manager

Salary: £102,720 – £128,520 per year

French Speaking EMEA Marketing Manager

The EMEA Marketing Manager will be the business leader for all EMEA regional marketing products and services. This role is expected to be a customer oriented, B2B strategic and field marketer, who will shape development of Marketing Strategy with insight into customer and market needs of the different countries and sub-regions. The EMEA Marketing Manager will have strong commercial responsibility for the brands success in translating strategy into successful local implementation and execution in all regions and countries, in line with the Annual Operating Plan (AOP).

Responsibilities:

Lead translation of Strategy into customer-centric, region-specific marketing plans, campaigns, and collateral aligned with Marketing plans and Sales targets

Maintain good balance between responding to specific local needs, and the efficiencies of a broadly common strategic approach to ensure synergies across organization are captured

Champion spreading of best practice between local, regional, and global Marketing/ Product Management

Drive effective Regional and Country execution of the regional marketing strategies, with responsibility for Regional P&Ls:

Run promotional campaigns, digital campaigns, and generate marketing qualified leads for the sales organization

Provide a strong voice in development of the annual marketing and sales plans

Develop highly tailored local field marketing content for prospects, customers, and sales teams to speed up the sales cycle and drive results

Provide sales support, and technical support to customers and prospects

Drive effective collaboration and alignment between Regional marketing, Country Management, Product Management, Industry Segment Managers, Sales organization, and Distribution partners

Knowledge:

• Scientific degree in a relevant field, or Marketing degree/Business Degree/MBA
• Minimum of 8-10 years relevant commercial experience (sales, marketing, product management) in a B2B environment with a strong track record of achievement
• Experience in Healthcare and Microbiology is strongly preferred
• Demonstrated strong track record of commercial achievement built from market/ customer focused knowledge, marketing concepts and practices, and driving improvement in business performance
• Experience of effectively deploying Digital Marketing for lead generation and qualification is strongly preferred
• Experience working with customers, commercial teams and multifaceted sales channels
• Adept with Windows Office Suite and Adobe Acrobat required
• Outstanding written and verbal communication skills are required
• Customer-centric and keenly aware of markets, trends and competitors
• Results and proactive solution driven, the ability to think critically to overcome potential business hurdles to complete tasks
• Ability to create strategic plans, translate them to tactical programs, and drive execution
• A working knowledge of digital marketing, SEO, CRM systems, exhibition management, marketing automation tools and a range of other platforms to develop, launch and measure campaigns.
• Foster strong relationships with cross-functional and regional teams (US, EMEA and APAC) to drive true partnership and collaboration
• Must have in-depth analytical and problem-solving skills.
• Be proactive and solution oriented with an ability to manage multiple projects at once.
• Must have the personal stature, business acumen, interpersonal and influencing skills to:
• discuss and negotiate with Senior Customers, Country leaders, and Sales leaders
• Build, motivate and lead an international team in a varied and matrix environment
• Influence senior colleagues without the authority of a direct reporting line

Willingness to travel 25-30% (domestic and international)

Occasionally required to work out of ordinary hours to fulfil obligations of the role to region and global stakeholders

Office based, hybrid or remote depending on candidates location. (France, Belgium, Luxemburg or England)

Succesful candidates must be fluent French and English, additional German is desirable.