Marketing Manager

Salary: £60,000 – £72,000 per year

An expanding business based on the outskirts of Chertsey is seeking a Marketing Manager to join their well-established organisation.

Marketing Manager – About The Role

You will lead, create and implement the Marketing Plan to meet company growth targets, continually raising the overall calibre of marketing skills, performance and awareness throughout the business with a digitally led focus. Your main tasks and responsibilities will include:

• Sets, guides and monitors strategy and most importantly, implements tactics for marketing and brand management execution in market. 
• Exhibits expert grasp of forecasting models and budgets, resource allocation techniques, marketing mix, brand contribution and profitability analysis to plan, drive implementation, spot errors, and deviations early on and take pre-emptive actions to ensure sales and marketing-budget spend targets are met.
• Demonstrates advanced proficiency in drawing out insightful conclusions from segmentation analysis. Defines markets, products that provide increased precision in targeting based on company’s strategic direction.
• Leads the development of the marketing plan. Liaises with the global distribution partners team to ensure consistency with the long-term corporate vision for agreed portfolio.
• Plans & Implements Gold standard new product launches where required
• Adherence to regulations and specific country code of practice and maintains knowledge of such guidance on a regular basis.
• Inputs to strategic direction for Brand’s patient and HCP, communication. Implements communication plans in market. Measurement of ROI of all marketing communications for ongoing refinement and redress.
• Uses financial information to facilitate timely and accurate decision-making on business operations and investments to maintain budget compliance.
• Demonstrates expert grasp of disease states and therapeutic areas and is considered a key source of knowledge in the industry. Demonstrates strong capability in influencing KOL’s and managing company relationships with KOL’s.
• Prioritizes new product plans across brands and business segments to ensure organizational alignment and resource deployment toward top priorities.

The successful Marketing Manager will have:

• Life Science Degree and Marketing qualification essential (CIM)
• Previous experience of operating within a multi-national healthcare company 
• Previous experience in Digital platform marketing necessary
• Track record of achieving agreed targets
• Track record of planning and Implementation of successful product launches into UK and internationally

Competencies

• Strong agile thinker who can adapt to situations of high-speed change
• Good attention to detail
• Problem solver who can work through complex issues
• Ability to demonstrate a growth mindset and willingness to learn
• Must demonstrate integrity and high ethical standards
• Previous demonstration of working effectively as part of team with strong collaboration
• Results orientated and accountable for actions

Marketing Manager – Benefits

• Private Health Insurance
• Life Assurance
• Parking
• Contributory Pension Scheme

Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.

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