Marketing Manager – Fx

Marketing Manager

Role summary
• Overall responsibility for the marketing function of all brands and platforms.
• Managing the marketing team’s day to day activities, liaising with internal teams including technology, sales and compliance.
• Overall management of the acquisition and conversion channels and project managing through to completion any new marketing initiatives.
• Providing a marketing strategy and plan based on the wider company goals and delivering on this plan.
• Reporting into the Managing Director.

Areas of responsibility

Media Planning
• Manage media budget
• Provide a forecast media plan for predicted spend and allocation of budget
• Work with the PPC and online media executive to ensure to ensure targets can be reached with appropriate budget
• Identifying and reviewing new media partners, agree commercial terms and contract execution
• Weekly reporting on media performance

SEO
• Liaising with SEO agency, ensure current projects are delivered they are kept informed of changes from our side, filter work and requests to the relevant people (copywriter, designer, developers, Legal etc).

Conversion activity
• Maintain and regularly check the daily conversion email cycles
• Creating a monthly email communication calendar for each of the database segments
• Project manage any new project for conversion

Content
• Ensure there is a stable of copywriters available for various forms of content production for use in social media and website
• Work with lead copywriter to ensure a healthy supply of content

Offline
• Preparation and planning for events on ad hoc basis
• Branded gifts and other items

Monthly tasks

Email and promotion calendar
• Agree and plan the email and promotions for the month
• Review the performance on affiliates and partners looking for any unusual activity
• Prepare a media plan for the month ahead
• Forecast spend and acquisition to make sure it’s on track
• Ensure media is booked and IOs are signed
• Request Purchase order numbers for the planned activity
• Monthly marketing expenses
• Collate all costs for the previous month
• Invoicing
• Ensure invoices are accurate against predicted spend and are sent to finance
• Liaise with finance to ensure the monthly invoicing and costs are correct

Weekly tasks
• Email execution of email calendar
• Send emails according to set email and promotion calendar
• Ensure creatives are ready and approved

Daily tasks
• Daily marketing reports
• Review the marketing dashboard in Salesforce
• Check the account openings in the broker area
• Look for anomalies and over or under performance