Marketing Manager

JOB TITLE: Marketing Manager

REPORTS TO: Business Support Director

DEPARTMENT: Marketing

JOB PURPOSE: The Marketing Manager manages the day to day marketing activities of the organisation and long term digital marketing strategy for the company. You will be responsible for all online content, design and development of 3 corporate websites – producing engaging content, coordinating SEO strategies, managing email and social media campaigns, and performing analytics and reporting.

MAIN TASKS AND RESPONSIBILITIES:

Marketing

Responsible for the development and delivery of the marketing plan for each McGinley Division
Developing the marketing strategy for the company in line with company objectives
Work strategically with Directors across each business unit ensuring plans are in line with business objectives
Identify marketing solutions for current and future market growth segments and develop sales support tools and direct marketing activity for target client and candidate segments
Coordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Project manage specialist in-house teams including design, web/online, events, CRM and research to deliver marketing initiatives across the full marketing mix
Manage and improve lead generation campaigns, measuring results
Report on marketing spend, activity and ROI
Overall responsibility for brand management and corporate identity.
Preparing online and print marketing campaigns specific to McGinley Divisions’.
Prepare market research surveys to drive sales leads, PR and content for website
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials, specific to McGinley Divisions’
Working closely with design, creative, media and PR agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company divisions and heads are kept informed of marketing objectives, inc quarterly newsletter.
Review and negotiate third party contracts e.g. media relationships and seek best value for McGinley
Liaising with Media Buying Agencies and take ownership of annual job board contract renewal process.

Digital Marketing

Managing the companies SEO strategies and online branding campaigns.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Utilising a range of techniques including paid search, SEO and PPC.
Reporting on the success of campaigns.
Continuously improve the usability, design, content and conversion of the company website.
Project managing content creation for websites.
Administering the group of websites including updates, analytics and testing.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Creating and delivering email marketing campaigns targeted at both clients and candidates.PERSON SPECIFICATION:

ESSENTIAL:

Strategic Marketing Planning
Branding Strategies
Marketing Communications
Experience in SEO strategy
Experience in PPC, Email marketing, and social media.
Strong understanding of current online marketing concepts, strategy and best practice.
Strong analytical skills including Google Analytics
Previous experience of 3 years in a similar marketing role.
Previous experience of 2-3 years in a similar digital marketing role.
Strong analytical and project management skills.
Measuring/Demonstrating ROI
Attention to detail
Resourceful and creative
Commercially minded
Comfortable dealing and liaising with Senior Managers and Directors
Research SkillsDESIRABLE:

Bachelor degree in Marketing.
Professional Editing and proof-reading skills
Digital Design skills including HTML
Qualified member of the CIM or equivalent.
Knowledge of Adobe design packages including Photoshop
Knowledge of Hootsuite
Blogging experience
Knowledge and experience in the Recruitment IndustryCOMPETENCIES FOR SUCCESS:

Time Management
Written Communication
Process Management
Customer Focus
Approachability
Team working
Integrity and trustworthy
Ability to prioritise workload
Action Orientated / Project Management Skills
Flexible approach to the working environment
Confident and dynamic personality.

TRAINING & DEVELOPMENT:

Attend company training courses as defined in the training programme for your job and grade.
Take part in self learning opportunities.
Take the opportunity to learn from 3rd party support.
Prepare for and take action following your appraisal.