Marketing Manager

Salary: £48,000 – £54,000 per year

Established in 2016, this leading Organisation has grown rapidly within the fitness sector and is now the UK No1 Fitness Recovery product brand. For them to maintain this growth they are now seeking to broaden their team with an expert Marketing Manager. The ideal candidate will have a strong passion for growing a brand and will be comfortable in thinking outside the box to drive international growth in an ever-changing retail environment through stores and digital channels.

You will be at your best when working at a fast pace and be excited to bring your knowledge to a growing brand. As the Marketing Manager, you will be responsible for leading the strategy and growth plans and championing how they show up across the markets and retailers. You will manage the marketing team and agencies across; social media, PR, digital, TV, and email to ensure consistency across the platforms. You will lead and grow the team around you with enthusiasm, experience, and a desire to achieve greatness.

Key Responsibilities:

* Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door

* Deploy successful marketing campaigns and own their implementation from ideation to execution

* Develop and implement local and global marketing strategies to meet business objectives

* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

* Produce valuable and engaging content for the website and blog that attracts and converts target groups

* Build strategic relationships with 3rd party vendors and accounts to build the profile of the brand and its products.

* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

* Oversee and approve marketing material, from website banners to hard copy brochures and case studies

* Measure and report on the performance of marketing campaigns, gain insight, and assess against goals

* Analyse consumer behaviour and adjust email and advertising campaigns accordingly

* Build a forward-thinking Marketing plan and calendar to provide transparency for the team members to provide focus on goals per season

* Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives

Key Skills:

* Minimum 5 years’ experience within the field of Product Marketing

* Demonstrable experience in marketing together with the potential and attitude required to learn

* Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

* Solid knowledge of website analytics tools (e.g., Google Analytics)

* Experience in setting up and optimizing Google AdWords campaigns

* Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

* Up-to-date with the latest trends and best practices in online marketing and measurement

* Strong communication skills both written and verbal that can translate to the wider team and outside clients

* The education level of a degree in Marketing or related field

* Self-Motivated and driven to succeed– You take initiative and don’t wait to be asked.

* You can operate independently when needed in a rapidly changing and undefined environment, Like a start-up pro, you’re prepared to wear many hats

* A high level of understanding of design programs AI/PS/LR + Microsoft Office based tools

Key Traits:

* A keen interest in the sports fitness market and active fitness enthusiast.

* Active social media user who understands the mindset of the newest generation as well as avid social media user

* Values competition within their field of work

Benefits:

* Office-based role with the option to work from home when needed

* Competitive Salary

This is an amazing role for an applicant who has a keen interest in Fitness where your creative flare can spark and really make the role your own. Please feel free to make an application.