Marketing Executive

Overview:

Rapidly growing conference company requires a marketing assistant to assist in all marketing activity. This role is new and has been created due to the growth of the business. The intention is for this person to grow into a Marketing Manager role and take on their own portfolio of events over time.

You will be expected to use the full marketing mix to target potential customers. You will gain an understanding of the target audience and will then help to develop and deliver marketing plans on time and within budget.

This is an exciting role for someone to come in and make their own. You won’t just be a number but will be a major part of a rapidly growing events team. You will be expected to help grow the business with your hard work, ideas and ability to get the job done.

Our events are high-end, costing around £1500 per person and are delivered worldwide, specialising in the emerging markets. The target audience includes senior-level business people from banks, law firms, corporates (of various types) and high-level investors. The role does include interacting with these people and developing 1-2-1 business relationships with them.

Main duties:

-Email marketing
oCopywriting
oData selection
oTracking & reporting
-Direct mail
oBrochure mailings
oData selection
oTracking & reporting
oLiaising with mail houses
oLiaising with designers
oLiaising with printers
-Database management & research
oUpdating and maintaining the quality of the existing database
oBuilding the existing database of contacts
oNew ideas/improvements for the database
oSegmenting/selecting data
oManaging the relationship with the external data research team
-Brochure production
oCopywriting
oCreating/amending brochures
oLiaising with designers
-Budget management
oProcessing invoices
oKeeping budgets up to date
-Website management
oWeb improvements/development
oWorking with production and editor to update content
oSEO
-Management of LinkedIn groups & content production
oWorking with production, editor and external partners to create interactive content
oMonitoring groups
-Weekly revenue tracking report
oEvaluating where the revenue has come from
-Organising list research
oWorking with sales team to identify target data
oWorking with the research team to source new data
oLocating gaps in the current database
oMaintaining the quality of the data in the database with a SCV
-Providing sales with leads
-Contra deals
oListing events on 3rd party websites
oCreating beneficial partnerships with industry associations and publications
-Feedback forms
oRecording comments/testimonials and feeding back to team to apply to next year’s event

Key Requirements:

-A positive, can-do attitude
-A desire to get into marketing as a career
-Business/marketing related degree or similar
-Some previous office / admin experience – ideally a work placement year or similar.
-Good IT skills: MS Office, Excel, Google etc.
-Confident telephone skills
-Ability to communicate with senior executives face to face and on the phone in a professional manner

Additional but not essential requirements:

-Marketing experience is desirable but not essential
-Language skills are an advantage, especially Spanish, Russian, Portuguese or Turkish, but not essential

Skills/attributes:

-Outgoing personality
-Willingness to learn and progress in role
-Driven
-Ambitious
-Analytical
-Ability to use initiative
-Ability to work as a team
-Keen to develop contacts – both face to face and over the phone
-Enthusiastic
-Excellent time management
-Hard working
-Highly organised
-Ability to prioritise work
-Good attention to detail