Marketing Executive

Salary: £36,000 per year

Role: Marketing Exec

salary: £36,000pa + company benefits

Location – Office 3 days per week – WFH 2 days a week.

HQ: Harrogate, North Yorkshire

The company

Our client is embarking on a period of exciting growth, with a particular focus on equipment for NHS hospitals, specialist seating, and other own-branded products. With a detailed plan for 2022, including rebranding, a new website, and rapid expansion of the sales and marketing teams.

Understanding the importance of marketing on this journey, and one particular area for focus is in content marketing and PR. With a proven success with the ‘They Ask, You Answer’ methodology by Marcus Sheridan in the past, and now wish to take this to the next level, with a real push on blog content to drive website traffic and leads, PR campaigns to drive awareness, and rewriting product copy to increase conversion rate.

The key aims of this new role are to promote the company and their unique products, raise awareness, generate leads, and interact with customers and prospects through social media, content writing, commercial copywriting, SEO and PR activities. There will also be close interaction with the sales teams, both to get feedback from the marketplace to ensure we are answering the right questions in their content, but also to provide the sales teams with the tools they need to speed up and enhance the sales process.

Qualifications/Requirements Needed:

1. Passionate and enthusiastic
2. Creative
3. Disciplined and highly organised
4. An open communicator
5. Results-orientated and able to work both independently and within team environment.
6. Excellent verbal and written communication skills
7. Possess self-confidence and a positive attitude
8. Self-motivated
9. Reliable and hardworking, with the ability to perform multiple assignments at the same time
10. Ability to adjust content accordingly to suit company brand, target market style, and target market type
11. Preparedness for change

Key Performance Indicators (KPI’s)

1. Three blog posts per week
2. One PR campaign per month
3. One email newsletter per month

Roles & Responsibilities

• Writing blog posts for company websites, LinkedIn, and other websites.
• Writing product and commercial copy for websites and brochures.
• Writing press releases and magazine and newspaper articles, as well as managing relationships with external editors and contacts at newspapers and magazines.
• Posting pictures and content and interacting with audiences on social media, to increase engagement and awareness, as well as drive site traffic.
• Writing mailshot letters for various target markets.
• Writing content for email newsletters and monthly webinars
• Writing whitepapers, ebooks, and other guide documents.
• Coming up with ideas for timely and creative pieces of content.
• Managing and organising a content plan, planning social media posts and planning a PR timetable.
• Create and update directory profiles
• Record and analyse social media, eshot, and other relevant metrics, and take action on results.
• Working on video scripts.
• Planning the day and recording time spent on each task.
• Support the Head of Marketing with on-going projects that may include but not limited to: design briefs, photoshoots, exhibitions and events, videos

Please get in touch with Justine at Logic Recruiting to discuss this new opportunity.