Marketing Communications Officer

Salary: £42,000 – £54,000 per year

An exciting opportunity for an experienced Communication Officer has become available within an award winning financial services company. The successful applicant will undertake the planning, development and delivery of predominately internal and external communications in accordance with the company core values and strategy. This exciting opportunity will require the Communication Officer to define a fully integrated communication plan in order to inform and engage their audience; they will be responsible for initiating the communication process and seeing the process through to evaluation stage in order to investigate the impact of the internal and external communications strategies, activities and campaigns. Previous experience within a similar role is essential along with a track record in demonstrating ROI via communication initiatives. IDM or CIM qualification is desirable but not essential.

Key results area:

Develop and agree key KPIs to measure the effectiveness of internal communications.

• Develop an integrated internal communications plan using multiple channels to inform and engage employees.

• In partnership with key stakeholders ensure the impact of people initiatives are realised.

• Responsible for initiating, designing, executing, monitoring and evaluating the impact of the internal and external communications strategies, activities, and campaigns.

• To source, research and write content for a range of external communications including customer communications, website content and press releases.

• Update and drive engagement of all staff on key business communications changes, events and activities in a creative and engaging way. Using various tools available i.e. stakeholder management print, SharePoint, digital and social media

• Work closely with digital marketing manager to influence SEO rankings

• Develop a PR strategy at a product level e.g share of voice in motor press etc. both on and off line. Ensure high levels of press coverage, including identifying opportunities for stories and events.

• Maintain, review and update the Groups internal and external website content with clear, engaging and accessible material that is consistent with the communication and marketing messages.

Skills & Experience:

• Copywriting skills
• Previous experience of internal and external communications
• Proven track record in demonstrating ROI via communications initiatives
• IDM or CIM qualification desirable but not essential
• Previous experience of both developing and executing communications strategy
• Ability to work with and engage with a range of senior stakeholders